Zapier
NewBuild and scale AI workflows and agents across 9,000+ apps
#10 of 80 in AI Agents3,400,000 customers (per zapier.com)29% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Zapier ranks #10 of 80 in AI Agents with an AI visibility score of 13.5 (SlateIndex, Nov 3, 2026).
- Zapier is most visible on Perplexity (20) and least on Google AI Mode (6.8).
- AI engines name Zapier in 63 of the 179 AI Agents buyer prompts SlateIndex tracks.
- zapier.com is the source AI engines cite most in answers about Zapier, with 17 citations.
About
Company details for Zapier
Zapier is an automation platform that connects business apps and AI tools so workflows run without someone prompting each step. Users build Zaps, which are workflows made of a trigger and one or more actions, and can use Tables, Forms, and Zapier MCP to let AI assistants act across connected apps. The platform lists more than 9,000 apps and offers pricing by task, along with governance controls for IT teams. It ranks #10 of 80 in AI Agents on SlateIndex and has a visibility score of 13.5 in the latest weekly run.
Founded in 2011 and headquartered in San Francisco, CA, the company employs 501–1,000 people. Its differentiator: fluid Determinism: fixed steps run the same way every time, and AI is added only where a task needs it.
- Website
- zapier.com
- Categories
- AI Agents, Marketing Automation, Social Media Management, Low-Code & No-Code, Live Chat & AI Support, Project Management
- Company size
- 501–1,000 employees
- Headquarters
- San Francisco, CA
- Founded
- 2011
- Company type
- Private company
- Funding
- Equity crowdfunding
- Customers
- 3,400,000 · per zapier.com/about
- Pricing
- Free; paid from $19.99 / mo · usage-based
- Free trial
- Free plan available
- Deployment
- Multi-tenant cloud
- Integrations
- 9000+ native
- Compliance
- SOC 2 Type II, SOC 3, GDPR, CCPA
- Support
- Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on
Read from linkedin.com, pitchbook.com, zapier.com, g2.com, facebook.com, docs.zapier.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Zapier gained 0 points over 1 weekly run in AI Agents. Microsoft Copilot Studio leads the category at 33.3%.
Media
Website and product screenshots for Zapier
AI mentions & citations
Recent answers that name Zapier
Which AI Agents tools offer annual discounts?
Zapier (AI workflow automation & agent steps)
Which AI Agents tools offer annual discounts?
The clearest recurring annual discounts are from Zapier Agents, Make, Cursor, Dify, monday.com, and Agent Plus.
How much does an AI agent platform cost per month?
Which AI agent platform offers a free trial?
Zapier (AI Agents) : Provides a free tier with no time limit and no credit card required to start, allowing you to create and test basic AI agent workflows connected to your everyday apps.
How much does an AI agent platform cost per month?
Some platforms offer free tiers; examples include Taskade at $10/month billed annually and Zapier Agents at about $33/month billed annually.
Is there a free AI agent platform for small teams?
Zapier Agents — easy to use and integrates with thousands of apps; free plans have limited monthly activities.
Alternatives to the most popular AI agent platform
Most affordable AI agent platform that is still reliable
Good alternative to Zapier.
Products & features
What Zapier sells
Zap workflows
Multi-step automated workflows with logic branches, AI processing, Tables, and Forms.
Tables
Data tables that connect with Zap workflows and Forms.
Forms
Custom forms and tools that connect to Zapier's app integrations.
Zapier MCP
Lets AI assistants such as Claude, ChatGPT and Cursor take action across connected apps.
Zapier SDK
Code access to connect AI agents to actions across 9,000+ apps; in open beta.
Zapier Agents
AI agents that use approved tools and instructions to complete multi-step work.
Strengths engines cite
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
Target market & buyers
Businesses of all sizes, from first-time founders to the Fortune 500
Notable customers include Mercari, Okta, Palo Alto Networks, Calendly, Lucidchart.
| Industry | Primary use case |
|---|---|
| Customer service | Mercari uses Zapier to handle first replies and resolve about 47,000 support tickets a month through automation. |
| Identity and security | Okta uses Zapier to automate credential rotations and handle escalations in its support operations. |
| Enterprise IT and security | Palo Alto Networks uses AI Zap workflows in Slack to fulfil demo account requests, license resets and access approvals. |
| Automotive retail | Toyota of Orlando uses AI and automation to keep sales and service running. |
| Mortgage lending | Pretto uses Zapier to automate mortgage workflows. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2012 | $1M |
| Seed | 2014 | $1M |
| Venture round | 2024 | $140M |
| Later Stage VC | 2024 | — |
| Equity crowdfunding | 2026 | $0M |
| Latest known round | Total raised |
|---|---|
| Equity crowdfunding | — |
Recent developments
- Sep 2026ProductNext Gen Zaps launched at ZapConnect
Next Gen Zaps remove the 500-item loop cap and add MCP-based building.
- Sep 2026ProductZapier Functions deprecated
Zapier Functions is being deprecated, with code moving to Code by Zapier.
- Jun 2026ProductAI by Zapier moves to model-tier pricing
AI by Zapier starts model-based pricing on 15 June 2026.
- May 2026SecurityExploit chain disclosed in npm token research
A researcher disclosed an exploit chain that turned a free account into publish access to some npm packages; Zapier revoked the token and reports no evidence of exploitation in the wild.
- Oct 2025CompanyAcquisition of Utopian Labs
Zapier acquired Utopian Labs, formerly Luna.ai, in October 2025.
Competitive landscape
How Zapier compares with its top three alternatives
Zapier most often appears alongside HubSpot, Make, Salesforce in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Zapier | 13.5% | 2.6% | New | Free plan |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Make | 14.4% | 3.1% | New | Pricing not available |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Buffer | 57.6% | 11.4% | New | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 29% · Neutral 55% · Mixed 16% of 51 engine answers that mention Zapier
Praised for
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
Criticised for
- Free plans have limited monthly activities
- Not a standalone marketing automation platform
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “Zapier AI visibility profile”, https://slateindex.ai/brand/zapier, data of Nov 3, 2026. Licence: CC BY 4.0.