AmplitudeMake every release smarter than the last.
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Web Analytics · weekly run Nov 2
Amplitude vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Amplitude is the stronger AI pick in Web Analytics: it has a visibility score of 30.9 versus 1.4 for Looker, and ranks ahead in 50% of the answers that name both.
Choose Amplitude if…
- You want the brand AI engines rank higher (30.9 vs 1.4)
- AI answers describe it more positively (47% vs 30% positive)
- You need SOC 2 Type II or ISO 27017 or ISO 27018 or GDPR or CCPA or EU-US Data Privacy Framework (self-certified) coverage
- deep behavioral analytics
Choose Looker if…
- You need SOC 2 or FedRAMP coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Amplitude | Looker |
|---|---|---|
| Visibility score | 30.9% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #4 | #30 |
| Share of voice | 9.1% | 0.4% |
| Mentions this run | 44 | 2 |
| Positive in AI answers | 47% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Amplitude 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Amplitude leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AmplitudeLooker
Head to head in AI answers
2 engine answers name both brands
1Amplitude ranked higher
1Looker ranked higher
| Prompt | Engine | Amplitude | Looker |
|---|---|---|---|
| What should a web analytics tool integrate with? | Perplexity | #4 | #2 |
| Compare the leading Web Analytics platforms | ChatGPT | #4 | #11 |
Features, pricing & fit
| Dimension | Amplitude | Looker |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-hosted on AWS, with US and EU data centers. | Google Cloud |
| Integrations | 159+ | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified) | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services | — |
| Founded | 2012 | — |
| Headquarters | San Francisco, California, US | — |
| Employees | 501–1,000 | — |
| Funding | Series C · $336M raised | Series E · $280M raised |
| Best for | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | — |
Plans side by side
Amplitude
Free$0month (up to 2M events/month)
Plus$0month starting price, first 2M events/month free, scales with event volume
GrowthCustomcustom event based pricing
EnterpriseCustomcustom event based pricing
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Amplitude
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Amplitude vs Looker”, https://slateindex.ai/compare/amplitude-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.