Amplitude vs Heap

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Amplitude is the stronger AI pick in Product Analytics: it has a visibility score of 79.4 versus 36.1 for Heap, and ranks ahead in 96% of the answers that name both.

Choose Amplitude if…

You want the brand AI engines rank higher (79.4 vs 36.1)
You need more native integrations (159+ vs 100+)
AI answers describe it more positively (47% vs 15% positive)
You need GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage

Choose Heap if…

You need GDPR compliant or CCPA compliant or ISO 27701 coverage
Automatic event capture (autocapture)
Retroactive analysis without a predefined tracking plan
Reduced manual instrumentation and faster implementation

AI visibility side by side

Latest weekly run · Nov 3

Metric	Amplitude	Heap
Visibility score	79.4%	36.1%
Change vs last week	up+2.7%	up+9.1%
Rank in Product Analytics	#1	#4
Share of voice	16.4%	11.1%
Mentions this run	76	52
Positive in AI answers	47%	15%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Amplitude +2.700000000000003pp · Heap +9.100000000000001pp over 1 weekly runs.

Engine by engine

Amplitude leads on 3 of 3 engines

ChatGPT

78.9%

43%

AI Mode

80.2%

31.3%

Perplexity

79.3%

34.1%

AmplitudeHeap

Head to head in AI answers

53 engine answers name both brands

51Amplitude ranked higher

2Heap ranked higher

Prompt	Engine	Amplitude	Heap
What is a product analytics tool and when does a company need one?	ChatGPT	#1	#3
What is a product analytics tool and when does a company need one?	Perplexity	#3	#4
How do I choose a product analytics tool for a mid-market team?	ChatGPT	#1	#4
How do I choose a product analytics tool for a mid-market team?	AI Mode	#5	#7
How do I choose a product analytics tool for a mid-market team?	Perplexity	#1	#4
What are common mistakes when buying a product analytics tool?	ChatGPT	#2	#1
What are common mistakes when buying a product analytics tool?	AI Mode	#1	#3
What is the difference between a product analytics tool and a business intelligence tool?	ChatGPT	#2	#4
What is the difference between a product analytics tool and a business intelligence tool?	AI Mode	#1	#3
What is the difference between a product analytics tool and a business intelligence tool?	Perplexity	#1	#3
What should a product analytics tool integrate with?	ChatGPT	#10	#11
How long does it take to roll out a product analytics tool?	AI Mode	#2	#3

Features, pricing & fit

Dimension	Amplitude	Heap
Pricing model	Usage-based	Usage-based
Entry price	Contact sales	Contact sales
Free plan	Yes	Yes
Deployment	Cloud-hosted on AWS, with US and EU data centers.	Cloud-based; deployment starts by installing a free tracking snippet on the site
Integrations	159+	100+
Compliance	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified)	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018
Support	Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community
Founded	2012	—
Headquarters	San Francisco, California, US	—
Employees	501–1,000	—
Funding	Series C · $336M raised	Series D · $205M raised
Best for	Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.	Product and growth teams that want complete user behavior data without engineering-led event tagging