Amplitude
Make every release smarter than the last.
#1 of 30 in Product Analytics4,900 customers (per amplitude.com)47% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- Amplitude ranks #1 of 30 in Product Analytics with an AI visibility score of 79.4 (SlateIndex, Nov 3, 2026).
- Amplitude's visibility rose 2.7 points since the previous weekly run.
- Amplitude is most visible on Google AI Mode (80.2) and least on ChatGPT (78.9).
- AI engines name Amplitude in 50 of the 58 Product Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about Amplitude, with 69 citations.
About
Company details for Amplitude
Amplitude is a digital analytics platform for product teams. It covers product analytics, session replay, feature and web experimentation, guides and surveys, AI feedback and agent analytics. An AI assistant called Global Agent answers questions over a customer's product data. It ranks #1 of 30 in Product Analytics on SlateIndex and has a visibility score of 79.4 in the latest weekly run.
Founded in 2012 and headquartered in San Francisco, California, US, the company employs 501–1,000 people. It has raised about $336M. Its differentiator: one platform spanning analytics, session replay, experimentation, feedback and AI agents, built on a Behavioral Graph database made for behavioral queries.
- Website
- amplitude.com
- Categories
- Product Analytics, Web Analytics
- Company size
- 501–1,000 employees
- Headquarters
- San Francisco, California, US
- Founded
- 2012
- Company type
- Public (NASDAQ: AMPL)
- Funding
- Series C · $336M raised
- Customers
- 4,900 · per amplitude.com/customers
- Pricing
- Contact sales · usage-based
- Free trial
- Free plan available
- Deployment
- Cloud-hosted on AWS, with US and EU data centers.
- Platforms
- TypeScript, Python, Go, Swift, Kotlin
- Integrations
- 159+ native
- Compliance
- SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified)
- Support
- Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services
Read from linkedin.com, amplitude.com, g2.com, twitter.com, tracxn.com, cbinsights.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Amplitude gained 2.7 points over 1 weekly run in Product Analytics. Amplitude leads the category at 79.4%.
Media
Website and product screenshots for Amplitude
AI mentions & citations
Recent answers that name Amplitude
What is a product analytics tool and when does a company need one?
These use cases are consistent with the capabilities described in Amplitude's product analytics guide and Aha!'s product analytics guide.
How do I choose a product analytics tool for a mid-market team?
My recommendation: shortlist Amplitude, Mixpanel, and PostHog first.
What are the best Product Analytics tools in 2026?
The best product analytics tools in 2026 are Amplitude, Mixpanel, PostHog, Heap, Pendo, Statsig, and Fullstory.
Top product analytics tool options for B2B SaaS companies
My shortlist includes eight platforms, with Amplitude, Mixpanel, PostHog, and Pendo as the strongest starting points.
Best product analytics tool for enterprise
If you're selecting a product analytics platform for a large enterprise, my top recommendation is Amplitude, with Mixpanel a very close second.
Compare the leading Product Analytics platforms
Executive summary: The leading product analytics platforms are Amplitude, Mixpanel, PostHog, Heap, and Pendo.
Best product analytics tool with AI features
My top recommendation is Amplitude, particularly if you want AI-powered product insights, behavioral analytics, funnel analysis, retention analysis, and experimentation in one platform.
Which Product Analytics vendors do analysts recommend?
Amplitude — Best for deep product analytics
Products & features
What Amplitude sells
Amplitude Analytics
Product and web analytics with AI-powered analysis, dashboards and cohorts.
Session Replay
Recordings of web and mobile sessions with data masking and search.
Feature Experimentation
Feature flags and A/B/n tests for product releases.
Web Experimentation
Visual experiment editor for testing web pages.
Guides and Surveys
In-product guides and surveys triggered by user behavior.
Activation
Syncs audiences and events from Amplitude to other tools.
AI Feedback
Turns customer feedback into analyzable records.
Agent Analytics
Analytics for AI agent experiences, including sessions and evaluators.
Heatmaps
Heatmaps of user interaction on pages.
Zoning Insights
Analysis of page zones and overlays.
Strengths engines cite
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
Target market & buyers
Product, digital and data teams at companies from startups to large enterprises.
Notable customers include Cisco Systems, The Economist, Jersey Mike's, Ford, NTT DOCOMO, Coca-Cola FEMSA, Hostinger, Salt Bank.
| Industry | Primary use case |
|---|---|
| Media | The Economist gets insights in seconds for its analysts. |
| Ecommerce | Jersey Mike's drove 2x mobile app orders with personalized messages. |
| Financial Services | Salt Bank's app launch beat expectations by 2x with Amplitude. |
| Telecommunication Services | NTT DOCOMO scales AI-powered customer experiences. |
| Consumer Tech | Hostinger achieved a 20%+ conversion lift through experimentation. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2012 | $0M |
| Series A | 2015 | $9M |
| Series B | 2016 | $15M |
| Series D | 2018 | $80M |
| Series E | 2020 | $50M |
| Series F | 2021 | $150M |
| IPO on Nasdaq (AMPL) | 2021 | — |
| Grant | 2023 | $1M |
| Series C | — | $30M |
| Latest known round | Total raised |
|---|---|
| Series C | $336M |
Recent developments
- Sep 2026SecuritySecurity incident on internal systems
Amplitude detected unauthorized access to a localized part of its internal systems and said no end-user data was exposed for other customers.
- May 2026CompanyAcquired Statsig
Amplitude acquired the brand, customers and platform of Statsig.
- Apr 2026ProductLaunched AI assistant for in-product user support
Amplitude launched an AI assistant for in-product user support.
- Apr 2026CompanyNamed Gab Menachem chief product officer
Serial founder Gab Menachem was named chief product officer.
- Feb 2026ProductLaunched agentic AI analytics
Amplitude launched agentic AI analytics.
Competitive landscape
How Amplitude compares with its top three alternatives
Amplitude most often appears alongside Mixpanel, PostHog, Heap in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| PostHog | 56.6% | 14.1% | up+1.2% | Free plan |
| Heap | 36.1% | 11.1% | up+9.1% | Free plan |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 47% · Neutral 33% · Mixed 20% of 193 engine answers that mention Amplitude
Praised for
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
Criticised for
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “Amplitude AI visibility profile”, https://slateindex.ai/brand/amplitude, data of Nov 3, 2026. Licence: CC BY 4.0.