AmplitudeMake every release smarter than the last.
vs
ZohoCloud software suite for businesses
Comparison · Web Analytics · weekly run Nov 2
Amplitude vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Amplitude is the stronger AI pick in Web Analytics: it has a visibility score of 30.9 versus 2.8 for Zoho, and ranks ahead in 50% of the answers that name both.
Choose Amplitude if…
- You want the brand AI engines rank higher (30.9 vs 2.8)
- You need ISO 27001 or ISO 27017 or ISO 27018 or GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
- deep behavioral analytics
- industry-standard, leading product analytics platform
Choose Zoho if…
- AI answers describe it more positively (50% vs 47% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Amplitude | Zoho |
|---|---|---|
| Visibility score | 30.9% | 2.8% |
| Change vs last week | New | New |
| Rank in Web Analytics | #4 | #21 |
| Share of voice | 9.1% | 0.5% |
| Mentions this run | 44 | 3 |
| Positive in AI answers | 47% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Amplitude 0pp · Zoho 0pp over 0 weekly runs.
Engine by engine
Amplitude leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AmplitudeZoho
Head to head in AI answers
2 engine answers name both brands
1Amplitude ranked higher
1Zoho ranked higher
| Prompt | Engine | Amplitude | Zoho |
|---|---|---|---|
| Which web analytics tool offers a free trial? | Perplexity | #7 | #1 |
| Where can I sign up for a web analytics tool? | Perplexity | #3 | #5 |
Features, pricing & fit
| Dimension | Amplitude | Zoho |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-hosted on AWS, with US and EU data centers. | Cloud (SaaS) |
| Integrations | 159+ | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified) | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services | — |
| Founded | 2012 | 1996 |
| Headquarters | San Francisco, California, US | Chennai, Tamil Nadu, India |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C · $336M raised | Bootstrapped |
| Best for | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Amplitude
Free$0month (up to 2M events/month)
Plus$0month starting price, first 2M events/month free, scales with event volume
GrowthCustomcustom event based pricing
EnterpriseCustomcustom event based pricing
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Amplitude
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Amplitude vs Zoho”, https://slateindex.ai/compare/amplitude-vs-zoho, data of Nov 2, 2026. Licence: CC BY 4.0.