ApolloThe AI GTM System for Go-to-Market Teams
vs
phpListOpen source newsletter and email marketing software
Comparison · Email Marketing · weekly run Nov 2
Apollo vs phpList
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
phpList is the stronger AI pick in Email Marketing: it has a visibility score of 0.9 versus 0.4 for Apollo.
Choose Apollo if…
- AI answers describe it more positively (60% vs 0% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
Choose phpList if…
- You want the brand AI engines rank higher (0.9 vs 0.4)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | phpList |
|---|---|---|
| Visibility score | 0.4% | 0.9% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #34 |
| Share of voice | 0.3% | 0.3% |
| Mentions this run | 1 | 1 |
| Positive in AI answers | 60% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · phpList 0pp over 0 weekly runs.
Engine by engine
phpList leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApollophpList
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0phpList ranked higher
Features, pricing & fit
| Dimension | Apollo | phpList |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud platform | Installed on the customer's own server, with a hosted option through phpList.com |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | — |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Community documentation and forums on phplist.org, Professional support from experienced consultants and community members |
| Founded | 2015 | — |
| Headquarters | San Francisco, CA | Marston Moretaine, Bedfordshire, UK |
| Employees | 501–1,000 | — |
| Funding | Series D · $250M raised | Bootstrapped |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Community groups, small businesses and startups wanting a lean, low-cost choice, and large organisations that want to keep their data on their own servers |
Plans side by side
phpList
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
phpList
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs phpList”, https://slateindex.ai/compare/apollo-vs-phplist, data of Nov 2, 2026. Licence: CC BY 4.0.