Apollo vs Outreach

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Outreach is the stronger AI pick in Sales Engagement: it has a visibility score of 55.1 versus 51 for Apollo, and ranks ahead in 67% of the answers that name both.

Choose Apollo if…

You want a free plan to start
AI answers describe it more positively (60% vs 28% positive)
You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
Large B2B contact database combined with prospecting and email sequencing

Choose Outreach if…

You want the brand AI engines rank higher (55.1 vs 51)
You need SOC 2 Type II or ISO 27001 or ISO 27701 or ISO 42001 or HIPAA or CSA STAR coverage
Enterprise-grade, mature task-driven sequencing platform
Deep workflow controls and granular sequence analytics

AI visibility side by side

Latest weekly run · Nov 3

Metric	Apollo	Outreach
Visibility score	51%	55.1%
Change vs last week	down−2.8%	down−20.3%
Rank in Sales Engagement	#4	#2
Share of voice	9.4%	10.1%
Mentions this run	59	61
Positive in AI answers	60%	28%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Apollo −2.799999999999997pp · Outreach −20.300000000000004pp over 1 weekly runs.

Engine by engine

Outreach leads on 2 of 3 engines

ChatGPT

70.6%

58.9%

AI Mode

39.1%

63%

Perplexity

43.3%

43.5%

ApolloOutreach

Head to head in AI answers

49 engine answers name both brands

16Apollo ranked higher

33Outreach ranked higher

Prompt	Engine	Apollo	Outreach
What is a sales engagement platform and when does a company need one?	ChatGPT	#4	#2
How do I choose a sales engagement platform for a mid-market team?	ChatGPT	#5	#3
How do I choose a sales engagement platform for a mid-market team?	Perplexity	#3	#5
What features matter most in a sales engagement platform?	ChatGPT	#5	#4
How do companies run outbound sales sequences without a dedicated tool?	ChatGPT	#3	#1
How do companies run outbound sales sequences without a dedicated tool?	Perplexity	#5	#4
What is the difference between a sales engagement platform and a CRM?	ChatGPT	#7	#5
What is the difference between a sales engagement platform and a CRM?	AI Mode	#6	#4
What are the best Sales Engagement tools in 2026?	ChatGPT	#3	#1
What are the best Sales Engagement tools in 2026?	AI Mode	#5	#4
What are the best Sales Engagement tools in 2026?	Perplexity	#3	#1
Top sales engagement platform options for B2B SaaS companies	ChatGPT	#3	#1

Features, pricing & fit

Dimension	Apollo	Outreach
Pricing model	Per seat	Per seat
Entry price	Contact sales	Contact sales
Free plan	Yes	No
Deployment	Cloud platform	—
Integrations	200+	—
Compliance	GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS	SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA, CSA STAR
Support	Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions	Plus support included with Amplify Core, Managed services included with Amplify Pro, Technical account management and enterprise support, Professional services packages for onboarding
Founded	2015	2014
Headquarters	San Francisco, CA	Seattle, Washington
Employees	501–1,000	501–1,000
Funding	Series D · $250M raised	Series G · $489M raised
Best for	Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system	Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform.