Apollo pricing 2026: plans and costs
How AI answers describe Apollo pricing
For example, Apollo currently publishes three paid tiers at $49, $79, and $119 per seat per month, billed annually.
Compared to: HubSpot · Outreach · Salesloft
- If transparent, publicly listed pricing is your priority, Apollo.io is one of the strongest options.
- For a free tier rather than a time-limited trial, Apollo.io, HubSpot Sales Hub, and Mixmax are options.
- Apollo.io is a strong choice for transparent pricing: it publishes plans starting at about $49 per user/month when billed annually and offers a free tier.
Quick pricing summary
- Free: $0
- Basic: Custom ()
- Professional: Custom ()
- Custom: Custom ()
- Worth noting: The pricing page names the plans but publishes no USD prices for paid plans. Annual billing is offered at a discount, but the percentage is not stated. A free trial is offered, but its length is not stated. All seats on an account must be on the same plan. Credits are pooled across the team and do not roll over.
Plans
Free
$0
- For exploring Apollo or very light usage
- Email campaigns included
- Gmail accounts only for email connection
- No time limit
Basic
Custom
- For individual sellers doing regular outbound
- Email sequencing
- Core integrations
- Connect Microsoft Office or any email provider
Professional
Custom
- Higher credit limits
- AI features
- Call recording
- Advanced CRM integrations
Custom
Custom
- Custom volumes
- SSO
- Advanced security
- Dedicated support
- API access for advanced or custom integrations
What you get on each plan
| Feature | Free | Basic | Professional | Custom |
|---|---|---|---|---|
| Email sequencing | ✓ | ✓ | ✓ | ✓ |
| Non-Gmail email providers | — | ✓ | ✓ | ✓ |
| AI features | Not stated | Not stated | ✓ | Not stated |
| Call recording | Not stated | Not stated | ✓ | Not stated |
| Advanced CRM integrations | Not stated | Not stated | ✓ | Not stated |
| SSO | Not stated | Not stated | Not stated | ✓ |
| API access | Not stated | Not stated | Not stated | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Add-on credits | Not stated | Paid plans; recurring each billing cycle until removed |
Apollo pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Apollo | Contact sales | Yes | Per seat | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Outreach | Contact sales | No | Per seat | Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform. | Compare → |
| Salesloft | — | — | — | — | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
List prices as published on www.apollo.io/pricing. Totals are worked examples, not quotes.