Apollo vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Engagement: it has a visibility score of 55.6 versus 51 for Apollo, and ranks ahead in 37% of the answers that name both.
Choose Apollo if…
- AI answers describe it more positively (60% vs 35% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
Choose HubSpot if…
- You want the brand AI engines rank higher (55.6 vs 51)
- You need more native integrations (2000+ vs 200+)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | HubSpot |
|---|---|---|
| Visibility score | 51% | 55.6% |
| Change vs last week | down−2.8% | up+2.3% |
| Rank in Sales Engagement | #4 | #1 |
| Share of voice | 9.4% | 11.8% |
| Mentions this run | 59 | 71 |
| Positive in AI answers | 60% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · HubSpot +2.3000000000000043pp over 1 weekly runs.
Engine by engine
HubSpot leads on 2 of 3 engines
Head to head in AI answers
54 engine answers name both brands
Features, pricing & fit
| Dimension | Apollo | HubSpot |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | Free; paid from $7 per seat / mo |
| Free plan | Yes | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud platform | Cloud |
| Integrations | 200+ | 2000+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type II, SOC 3 |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Phone |
| Founded | 2015 | 2006 |
| Headquarters | San Francisco, CA | Cambridge, Massachusetts, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D · $250M raised | Corporate round |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs HubSpot”, https://slateindex.ai/compare/apollo-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.