Apollo vs Salesloft
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Salesloft is the stronger AI pick in Sales Engagement: it has a visibility score of 51.2 versus 51 for Apollo, and ranks ahead in 63% of the answers that name both.
Choose Apollo if…
- AI answers describe it more positively (60% vs 34% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
Choose Salesloft if…
- You want the brand AI engines rank higher (51.2 vs 51)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
- Enterprise-grade cadence management and revenue orchestration
- Deep revenue intelligence and forecasting via Clari integration
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Salesloft |
|---|---|---|
| Visibility score | 51% | 51.2% |
| Change vs last week | down−2.8% | up+1.4% |
| Rank in Sales Engagement | #4 | #3 |
| Share of voice | 9.4% | 10.1% |
| Mentions this run | 59 | 61 |
| Positive in AI answers | 60% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Salesloft +1.4000000000000057pp over 1 weekly runs.
Engine by engine
Salesloft leads on 1 of 3 engines
Head to head in AI answers
51 engine answers name both brands
Features, pricing & fit
| Dimension | Apollo | Salesloft |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud platform | Cloud (XaaS-only) |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type II, ISO 27001, ISO 27701 |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | — |
| Founded | 2015 | 2011 |
| Headquarters | San Francisco, CA | Atlanta, GA |
| Employees | 501–1,000 | — |
| Funding | Series D · $250M raised | Series F · $246M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | — |
Plans side by side
Salesloft
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Salesloft
- Enterprise-grade cadence management and revenue orchestration
- Deep revenue intelligence and forecasting via Clari integration
- Widely recognized top enterprise choice and gold standard
- Strong pipeline visibility and coaching for rep productivity
- Sales execution with structured sequencing
- Pricing not publicly listed; requires sales quote
- Requires annual contracts and minimum seats
- Expensive, overly complex, and slow to configure for startups
- No free plan or self-service free trial
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Salesloft”, https://slateindex.ai/compare/apollo-vs-salesloft, data of Nov 3, 2026. Licence: CC BY 4.0.