ApolloThe AI GTM System for Go-to-Market Teams
vs
Snov.ioFind leads, enrich them with emails and phone numbers, and send cold outreach
Comparison · Sales Engagement · weekly run Nov 3
Apollo vs Snov.io
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 0 for Snov.io.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 0)
- You need SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Per seat pricing suits your budget better than flat tiers
Choose Snov.io if…
- You need more native integrations (5000+ vs 200+)
- You need LOA certified coverage
- Flat tiers pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Snov.io |
|---|---|---|
| Visibility score | 51% | 0% |
| Change vs last week | down−2.8% | no change0% |
| Rank in Sales Engagement | #4 | #56 |
| Share of voice | 9.4% | 0% |
| Mentions this run | 59 | 0 |
| Positive in AI answers | 60% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Snov.io 0pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloSnov.io
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Snov.io ranked higher
Features, pricing & fit
| Dimension | Apollo | Snov.io |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Contact sales | Free; paid from $39 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | — |
| Integrations | 200+ | 5000+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | GDPR, LOA certified |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Help Center, Prioritized 24-hour support, Personal implementation manager |
| Founded | 2015 | 2012 |
| Headquarters | San Francisco, CA | New York City, NY, United States |
| Employees | 501–1,000 | 51–200 |
| Funding | Series D · $250M raised | ICO |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Small and midsized B2B sales and marketing teams that want lead search, cold email and LinkedIn outreach in one platform |
Plans side by side
Snov.io
Trial$0month
Starter$39month
Pro S$99month
Pro M$189month
Pro L$369month
Ultra$738month
Custom UltraCustommonth
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Snov.io
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Snov.io”, https://slateindex.ai/compare/apollo-vs-snov-io, data of Nov 3, 2026. Licence: CC BY 4.0.