Asana vs Freshworks
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Asana is the stronger AI pick in Knowledge Management: it has a visibility score of 6.3 versus 1.3 for Freshworks, and ranks ahead in 100% of the answers that name both.
Choose Asana if…
- You want the brand AI engines rank higher (6.3 vs 1.3)
- AI answers describe it more positively (42% vs 26% positive)
- You need SOC 2 Type 2 or FedRAMP Moderate (Asana Gov) coverage
- Strong for cross-functional structured execution and milestone tracking
Choose Freshworks if…
- You need SOC 2 Type II or ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
- Affordable pricing and good value
- Free tier or free trial available
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Asana | Freshworks |
|---|---|---|
| Visibility score | 6.3% | 1.3% |
| Change vs last week | New | New |
| Rank in Knowledge Management | #16 | #41 |
| Share of voice | 1.4% | 0.6% |
| Mentions this run | 7 | 3 |
| Positive in AI answers | 42% | 26% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Asana 0pp · Freshworks 0pp over 0 weekly runs.
Engine by engine
Asana leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Asana | Freshworks |
|---|---|---|---|
| What should a knowledge management tool integrate with? | ChatGPT | #3 | #10 |
| What should a knowledge management tool integrate with? | Perplexity | #3 | #8 |
Features, pricing & fit
| Dimension | Asana | Freshworks |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $10.99 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud | Cloud |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type 2, FedRAMP Moderate (Asana Gov) | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS |
| Support | Help Center, Community, Asana Academy, Customer Success | — |
| Founded | 2008 | 2010 |
| Headquarters | San Francisco, California, United States | San Mateo, California, United States |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series E | IPO |
| Best for | Individuals and teams from small groups up to large organizations scaling cross-functional work across departments. | — |
Plans side by side
Asana
Freshworks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Asana
- Strong for cross-functional structured execution and milestone tracking
- Easy to adopt and use, with clean design
- Goal tracking and cross-team accountability
- Strongest general-purpose project management choice
- Asana Intelligence summarises status and spots bottlenecks; AI agents for coordination
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Asana vs Freshworks”, https://slateindex.ai/compare/asana-vs-freshworks, data of Nov 3, 2026. Licence: CC BY 4.0.