Brandwatch vs Loomly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Brandwatch is the stronger AI pick in Social Media Management: it has a visibility score of 6.8 versus 4.1 for Loomly, and ranks ahead in 0% of the answers that name both.
Choose Brandwatch if…
- You want the brand AI engines rank higher (6.8 vs 4.1)
- AI answers describe it more positively (50% vs 33% positive)
- You need ISO/IEC 27001:2022 coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Loomly if…
- Free trial with full feature access and no credit card required
- Best for visual-first, collaborative startups
- Suited to approval-heavy content review workflows
- Among the strongest advertised savings in its category
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Brandwatch | Loomly |
|---|---|---|
| Visibility score | 6.8% | 4.1% |
| Change vs last week | New | New |
| Rank in Social Media Management | #17 | #20 |
| Share of voice | 2.7% | 1.6% |
| Mentions this run | 14 | 9 |
| Positive in AI answers | 50% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Brandwatch 0pp · Loomly 0pp over 0 weekly runs.
Engine by engine
Brandwatch leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Brandwatch | Loomly |
|---|---|---|---|
| Official website of the top social media management tool vendors | ChatGPT | #16 | #12 |
| Official website of the top social media management tool vendors | Perplexity | #13 | #8 |
Features, pricing & fit
| Dimension | Brandwatch | Loomly |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $65 / mo |
| Free plan | — | No |
| Deployment | — | Hosted cloud service on AWS |
| Integrations | 17+ | — |
| Compliance | ISO/IEC 27001:2022 | — |
| Support | Contact support, Brandwatch Academy | Chat with the team, FAQ section, Priority support on the Enterprise plan |
| Founded | — | 2015 |
| Headquarters | London, United Kingdom | New York, NY, United States |
| Employees | 501–1,000 | 11–50 |
| Funding | Series A (Nauta Capital) | Round |
| Best for | Enterprise brands and agencies that run social listening, social management and influencer campaigns in one suite. | Brands, agencies, freelancers, creators and small businesses that want one tool to plan, publish and engage on social media. |
Plans side by side
Brandwatch
Pricing not available.
Loomly
Pros and cons
Themes from the AI answers that mention each brand
Brandwatch
- Elite consumer intelligence and listening foundation
- Industry standard for deep social listening
- Best for advanced social listening and brand intelligence
- Strong for competitive benchmarking and publishing
- Suited to massive enterprise social media management
- Lacks the deep-web listening scale of Sprinklr
- Often requires a custom demo or quote for pricing
Loomly
- Free trial with full feature access and no credit card required
- Best for visual-first, collaborative startups
- Suited to approval-heavy content review workflows
- Among the strongest advertised savings in its category
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Brandwatch vs Loomly”, https://slateindex.ai/compare/brandwatch-vs-loomly, data of Nov 2, 2026. Licence: CC BY 4.0.