Hootsuite vs Loomly

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Hootsuite is the stronger AI pick in Social Media Management: it has a visibility score of 57.5 versus 4.1 for Loomly, and ranks ahead in 88% of the answers that name both.

Choose Hootsuite if…

You want the brand AI engines rank higher (57.5 vs 4.1)
AI answers describe it more positively (43% vs 33% positive)
You need SOC 2 Type II or ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or FedRAMP or UK Cyber Essentials coverage
You prefer a larger, established vendor (1,001–5,000 employees)

Choose Loomly if…

You want a lower entry price ($65 vs $99)
Flat tiers pricing suits your budget better than per seat
Free trial with full feature access and no credit card required
Best for visual-first, collaborative startups

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hootsuite	Loomly
Visibility score	57.5%	4.1%
Change vs last week	New	New
Rank in Social Media Management	#2	#20
Share of voice	10.8%	1.6%
Mentions this run	60	9
Positive in AI answers	43%	33%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hootsuite 0pp · Loomly 0pp over 0 weekly runs.

Engine by engine

Hootsuite leads on 3 of 3 engines

ChatGPT

61.9%

1.9%

AI Mode

57.8%

5.6%

Perplexity

53%

4.8%

HootsuiteLoomly

Head to head in AI answers

8 engine answers name both brands

7Hootsuite ranked higher

1Loomly ranked higher

Prompt	Engine	Hootsuite	Loomly
How do I choose a social media management tool for a mid-market team?	Perplexity	#2	#9
Which social media management tool offers a free trial?	AI Mode	#1	#4
Which social media management tool offers a free trial?	Perplexity	#1	#6
What is the typical pricing model for Social Media Management software?	AI Mode	#2	#9
Official website of the top social media management tool vendors	ChatGPT	#2	#12
Official website of the top social media management tool vendors	Perplexity	#1	#8
Which Social Media Management tools offer annual discounts?	ChatGPT	#14	#10
Which Social Media Management tools offer annual discounts?	Perplexity	#3	#5

Features, pricing & fit

Dimension	Hootsuite	Loomly
Pricing model	Per seat	Flat tiers
Entry price	$99 per seat / mo	$65 / mo
Free plan	No · 14-day trial	No
Deployment	Cloud-hosted software-as-a-service	Hosted cloud service on AWS
Integrations	100+	—
Compliance	SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, FedRAMP, UK Cyber Essentials	—
Support	Customer Success representative, Expert-led implementation and onboarding, Hootsuite Academy and on-demand videos, Help forum	Chat with the team, FAQ section, Priority support on the Enterprise plan
Founded	2008	2015
Headquarters	Vancouver, British Columbia, Canada	New York, NY, United States
Employees	1,001–5,000	11–50
Funding	Growth round (unconfirmed, single blog)	Round
Best for	Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support.	Brands, agencies, freelancers, creators and small businesses that want one tool to plan, publish and engage on social media.