Brandwatch
NewConsumer intelligence and social media management together in one place.
#17 of 51 in Social Media Management50% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Brandwatch ranks #17 of 51 in Social Media Management with an AI visibility score of 6.8 (SlateIndex, Nov 2, 2026).
- Brandwatch is most visible on Google AI Mode (9.6) and least on ChatGPT (5).
- AI engines name Brandwatch in 8 of the 30 Social Media Management buyer prompts SlateIndex tracks.
- g2.com is the source AI engines cite most in answers about Brandwatch, with 7 citations.
About
Company details for Brandwatch
Brandwatch is a social media management, consumer intelligence and influencer marketing suite for brands and agencies. Its Social Media Management product covers publishing, a shared content calendar, a social inbox and social listening, while Influence handles influencer discovery, creator relationships, campaign reporting and payments. Iris AI adds conversational search, trend summaries and content drafting over social and news data. It ranks #17 of 51 in Social Media Management on SlateIndex and has a visibility score of 6.8 in the latest weekly run.
Its differentiator: access to the world's largest archive of consumer opinion, combined with AI analysis of it.
- Website
- brandwatch.com
- Categories
- Social Media Management
- Company size
- 501–1,000 employees
- Headquarters
- London, United Kingdom
- Company type
- Division of Cision
- Funding
- Series A (Nauta Capital)
- Integrations
- 17+ native
- Compliance
- ISO/IEC 27001:2022
- Support
- Contact support, Brandwatch Academy
Read from linkedin.com, g2.com, facebook.com, brandwatch.com, techcrunch.com, crunchbase.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.
Media
Website and product screenshots for Brandwatch
AI mentions & citations
Recent answers that name Brandwatch
Best social media management tool for enterprise
Sprinklr, Sprout Social , and Brandwatch (incorporating Falcon.io) are the best enterprise social media management tools , tailored for massive organizational structures, deep social listening, cross-functional…
Best social media management tool for enterprise
Which Social Media Management vendors do analysts recommend?
My recommendation: If you're developing a vendor shortlist for an enterprise procurement or RFP, start with Sprinklr, Hootsuite, Sprout Social, Brandwatch, Emplifi and Oktopost.
Which Social Media Management vendors do analysts recommend?
- Brandwatch: Recognized heavily for its elite consumer intelligence and listening foundation combined with management execution.
Compare the leading Social Media Management platforms
Consideration: Lacks the massive deep-web listening scale of Sprinklr or Brandwatch, but hits a sweet spot for core management.[](https://google.com/goto?url=CAESdgHrOzAVCIqs-…
Best social media management tool for enterprise
Top social media management tool options for B2B SaaS companies
Meltwater / Brandwatch — Best for advanced social listening & brand intelligence
Which Social Media Management vendors do analysts recommend?
Brandwatch — Best when social listening, consumer intelligence, competitive benchmarking, and publishing are central priorities.
Products & features
What Brandwatch sells
Social Media Management
Social publishing, a shared content calendar, a social inbox and social listening across channels. Formerly the Falcon suite; Falcon.io is now part of Brandwatch.
Consumer Intelligence
Search of the world's largest archive of consumer opinion, with segmented dashboards, AI analysis and automated reporting.
Influence
Influencer discovery, creator CRM, campaign reporting and payments. Formerly Paladin, acquired in March 2022.
Search Intelligence
Shows consumer search intent and visibility across search and AI.
Iris AI
AI layer that answers questions, summarizes trends and drafts content from social and news data.
Strengths engines cite
- Elite consumer intelligence and listening foundation
- Industry standard for deep social listening
- Best for advanced social listening and brand intelligence
- Strong for competitive benchmarking and publishing
- Suited to massive enterprise social media management
Target market & buyers
Enterprises, brands and agencies.
Notable customers include Monzo, Samsung, Skyscanner, BBC, Hilton, OnePlus, Nilfisk, Virgin Holidays.
| Industry | Primary use case |
|---|---|
| Travel and hospitality | Content discovery and audience engagement (Virgin Holidays) |
| Healthcare and pharma | Managing content across a multi-hospital system and monitoring sentiment during a brand transition (MyMichigan Health) |
| Consumer goods and retail | Social content planning, scheduling and performance tracking (Nilfisk) |
| Agency | Managing a client roster and turning social listening into client recommendations (Franco) |
| Consumer tech, media, entertainment | Spotting emerging artists and guiding campaigns from fan conversations (Spinnin' Records) |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed (Durrants) | 2010 | $2M |
| Venture round | 2011 | $2M |
| Series A | 2012 | — |
| Venture round led by Nauta Capital | 2012 | $6M |
| Series B (led by Highland Europe) | 2014 | $22M |
| Series C (led by Partech Ventures) | 2015 | $33M |
| Series A (Nauta Capital) | — | — |
| Latest known round | Total raised |
|---|---|
| Series A (Nauta Capital) | — |
Recent developments
- Jun 2026CompanyThe Question Gap research
Brandwatch released research on the gap between search and social intelligence.
- Apr 2026ProductAPAC data coverage expanded
Brandwatch added APAC platforms including WeChat, Weibo and RedNote to its data coverage.
- Apr 2026ProductData Exporter pre-release
A pre-release Data Exporter lets customers export channel-level social metrics to Tableau.
- Mar 2026CompanyThe Marketer of 2026 report
Brandwatch released a report based on a survey of 1,028 marketers.
- Feb 2026PartnershipNATO selects Brandwatch and Blackbird.AI
Brandwatch and Blackbird.AI were selected by NATO to deliver an information environment assessment capability (headline only).
Competitive landscape
How Brandwatch compares with its top three alternatives
Brandwatch most often appears alongside Sprout Social, Hootsuite, Sprinklr in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Brandwatch | 6.8% | 2.7% | New | Pricing not available |
| Sprout Social | 53.5% | 11.3% | New | $79 / seat / mo |
| Hootsuite | 57.5% | 10.8% | New | $99 / seat / mo |
| Sprinklr | 16.4% | 4.3% | New | Pricing not available |
| Buffer | 57.6% | 11.4% | New | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 50% · Neutral 42% · Mixed 8% of 12 engine answers that mention Brandwatch
Praised for
- Elite consumer intelligence and listening foundation
- Industry standard for deep social listening
- Best for advanced social listening and brand intelligence
- Strong for competitive benchmarking and publishing
- Suited to massive enterprise social media management
Criticised for
- Lacks the deep-web listening scale of Sprinklr
- Often requires a custom demo or quote for pricing
Cite as: SlateIndex, “Brandwatch AI visibility profile”, https://slateindex.ai/brand/brandwatch, data of Nov 2, 2026. Licence: CC BY 4.0.