BrightEdge vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 5.4 for BrightEdge, and ranks ahead in 33% of the answers that name both.
Choose BrightEdge if…
- You need ISO/IEC 42001:2023 certified or ISO/IEC 27001:2022 or ISO/IEC 27701:2019 or NIST Cybersecurity Framework conformance or EU-U.S. Data Privacy Framework coverage
- Real-time market intent discovery
- Global and local tracking
- Strong executive visualization dashboards
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 5.4)
- AI answers describe it more positively (35% vs 33% positive)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightEdge | HubSpot |
|---|---|---|
| Visibility score | 5.4% | 10.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #14 | #9 |
| Share of voice | 1.7% | 3.9% |
| Mentions this run | 9 | 21 |
| Positive in AI answers | 33% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightEdge 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 2 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | BrightEdge | HubSpot |
|---|---|---|---|
| Top SEO tool options for B2B SaaS companies | Perplexity | #10 | #9 |
| Which SEO Tools vendors do analysts recommend? | Perplexity | #8 | #15 |
| Official website of the top SEO tool vendors | Perplexity | #14 | #21 |
Features, pricing & fit
| Dimension | BrightEdge | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud SaaS | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO/IEC 42001:2023 certified, ISO/IEC 27001:2022, ISO/IEC 27701:2019, NIST Cybersecurity Framework conformance, EU-U.S. Data Privacy Framework | SOC 2 Type II, SOC 3 |
| Support | Customer success team of search experts from day one, Team support that walks users through the tools and strategy | Phone |
| Founded | 2007 | 2006 |
| Headquarters | Foster City, California, United States | Cambridge, Massachusetts, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | $42.8M Series D led by Insight Venture Partners | Corporate round |
| Best for | Enterprise and midsize marketing teams that want SEO and AI search visibility managed in one workflow. | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
BrightEdge
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
BrightEdge
- Real-time market intent discovery
- Global and local tracking
- Strong executive visualization dashboards
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightEdge vs HubSpot”, https://slateindex.ai/compare/brightedge-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.