BrightEdge vs Yoast SEO

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

BrightEdge is the stronger AI pick in SEO Tools: it has a visibility score of 5.4 versus 0.7 for Yoast SEO, and ranks ahead in 0% of the answers that name both.

Choose BrightEdge if…

You want the brand AI engines rank higher (5.4 vs 0.7)
You need ISO/IEC 42001:2023 certified or ISO/IEC 27001:2022 or ISO/IEC 27701:2019 or NIST Cybersecurity Framework conformance or EU-U.S. Data Privacy Framework coverage
You prefer a larger, established vendor (501–1,000 employees)
Real-time market intent discovery

Choose Yoast SEO if…

No clear advantage in the published data.

AI visibility side by side

Latest weekly run · Nov 2

Metric	BrightEdge	Yoast SEO
Visibility score	5.4%	0.7%
Change vs last week	New	New
Rank in SEO Tools	#14	#37
Share of voice	1.7%	0.4%
Mentions this run	9	2
Positive in AI answers	33%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

BrightEdge 0pp · Yoast SEO 0pp over 0 weekly runs.

Engine by engine

BrightEdge leads on 3 of 3 engines

ChatGPT

7.2%

AI Mode

5.2%

1.3%

Perplexity

3.9%

0.9%

BrightEdgeYoast SEO

Head to head in AI answers

1 engine answers name both brands

0BrightEdge ranked higher

1Yoast SEO ranked higher

Prompt	Engine	BrightEdge	Yoast SEO
Official website of the top SEO tool vendors	Perplexity	#14	#12

Features, pricing & fit

Dimension	BrightEdge	Yoast SEO
Pricing model	—	Flat tiers
Entry price	—	Free; paid from $118.8 / mo
Free plan	—	Yes
Deployment	Cloud SaaS	WordPress plugin and Shopify app
Compliance	ISO/IEC 42001:2023 certified, ISO/IEC 27001:2022, ISO/IEC 27701:2019, NIST Cybersecurity Framework conformance, EU-U.S. Data Privacy Framework	—
Support	Customer success team of search experts from day one, Team support that walks users through the tools and strategy	24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses
Founded	2007	2010
Headquarters	Foster City, California, United States	Wijchen, Netherlands
Employees	501–1,000	51–200
Funding	$42.8M Series D led by Insight Venture Partners	—
Best for	Enterprise and midsize marketing teams that want SEO and AI search visibility managed in one workflow.	Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify.