BrightLocalLocal marketing made simple.
vs
LumarFind, prioritize, and fix SEO, GEO/AEO, & website issues at scale
Comparison · SEO Tools · weekly run Nov 2
BrightLocal vs Lumar
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
BrightLocal is the stronger AI pick in SEO Tools: it has a visibility score of 3.1 versus 0.8 for Lumar.
Choose BrightLocal if…
- You want the brand AI engines rank higher (3.1 vs 0.8)
- AI answers describe it more positively (45% vs 0% positive)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
Choose Lumar if…
- You need SOC 2 Type 2 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Lumar |
|---|---|---|
| Visibility score | 3.1% | 0.8% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #36 |
| Share of voice | 1.3% | 0.4% |
| Mentions this run | 7 | 2 |
| Positive in AI answers | 45% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Lumar 0pp over 0 weekly runs.
Engine by engine
BrightLocal leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
BrightLocalLumar
Head to head in AI answers
0 engine answers name both brands
0BrightLocal ranked higher
0Lumar ranked higher
Features, pricing & fit
| Dimension | BrightLocal | Lumar |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $41 / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | — | Cloud-based |
| Compliance | — | SOC 2 Type 2 |
| Support | Help Center, Contact us, Dedicated in-house support staff | Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team |
| Founded | 2009 | 2010 |
| Headquarters | Brighton, UK | New York, NY, United States |
| Employees | 51–200 | 51–200 |
| Funding | Funding entry (no series or investors stated) | Series B |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | Enterprise SEO, web accessibility and digital marketing teams running large, complex websites |
Plans side by side
BrightLocal
Track$41month per location (1 location, billed monthly)
Manage$54month per location (1 location, billed monthly)
Grow$65month per location (1 location, billed monthly)
Lumar
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Lumar
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Lumar”, https://slateindex.ai/compare/brightlocal-vs-lumar, data of Nov 2, 2026. Licence: CC BY 4.0.