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Comparison · Sales Engagement · weekly run Nov 3
Clay vs Google Sheets
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Clay is the stronger AI pick in Sales Engagement: it has a visibility score of 2.9 versus 2.6 for Google Sheets.
Choose Clay if…
- You want the brand AI engines rank higher (2.9 vs 2.6)
- You need SOC 2 Type II or ISO 27001 or GDPR or CCPA coverage
Choose Google Sheets if…
- You need ISO/IEC 27001:2022 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or SOC 2 or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, lightweight option for managing leads and sales
- Serves as a primary database for prospect lists
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Google Sheets |
|---|---|---|
| Visibility score | 2.9% | 2.6% |
| Change vs last week | down−1.5% | New |
| Rank in Sales Engagement | #25 | #27 |
| Share of voice | 1.2% | 0.5% |
| Mentions this run | 9 | 3 |
| Positive in AI answers | 33% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Google Sheets +2.6pp over 1 weekly runs.
Engine by engine
Clay leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayGoogle Sheets
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Google Sheets ranked higher
Features, pricing & fit
| Dimension | Clay | Google Sheets |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | ISO/IEC 27001:2022, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, SOC 2, SOC 3 |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | — |
| Founded | 2017 | — |
| Headquarters | New York City, NY, United States | Mountain View, California |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series B Expansion | — |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | — |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Google Sheets
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Google Sheets
- Free, lightweight option for managing leads and sales
- Serves as a primary database for prospect lists
- Usable for manual customer support ticket workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Google Sheets”, https://slateindex.ai/compare/clay-vs-google-sheets, data of Nov 3, 2026. Licence: CC BY 4.0.