Clay vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Engagement: it has a visibility score of 55.6 versus 2.9 for Clay, and ranks ahead in 100% of the answers that name both.
Choose Clay if…
- You need ISO 27001 or GDPR or CCPA coverage
- Usage-based pricing suits your budget better than per seat
Choose HubSpot if…
- You want the brand AI engines rank higher (55.6 vs 2.9)
- You want a lower entry price ($7 vs $167)
- AI answers describe it more positively (35% vs 33% positive)
- You need SOC 3 coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | HubSpot |
|---|---|---|
| Visibility score | 2.9% | 55.6% |
| Change vs last week | down−1.5% | up+2.3% |
| Rank in Sales Engagement | #25 | #1 |
| Share of voice | 1.2% | 11.8% |
| Mentions this run | 9 | 71 |
| Positive in AI answers | 33% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · HubSpot +2.3000000000000043pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
9 engine answers name both brands
| Prompt | Engine | Clay | HubSpot |
|---|---|---|---|
| How do I choose a sales engagement platform for a mid-market team? | Perplexity | #7 | #2 |
| What should a sales engagement platform integrate with? | ChatGPT | #9 | #2 |
| Best sales engagement platform for startups | ChatGPT | #8 | #2 |
| Best sales engagement platform for startups | Perplexity | #8 | #5 |
| Best sales engagement platform for enterprise | Perplexity | #8 | #4 |
| Best sales engagement platform with AI features | ChatGPT | #11 | #4 |
| Most affordable sales engagement platform that is still reliable | Perplexity | #9 | #4 |
| Which sales engagement platform offers a free trial? | Perplexity | #13 | #9 |
| Is there a free sales engagement platform for small teams? | Perplexity | #7 | #2 |
Features, pricing & fit
| Dimension | Clay | HubSpot |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | Free; paid from $167 / mo | Free; paid from $7 per seat / mo |
| Free plan | Yes | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | — | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II, SOC 3 |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Phone |
| Founded | 2017 | 2006 |
| Headquarters | New York City, NY, United States | Cambridge, Massachusetts, United States |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series B Expansion | Corporate round |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Clay
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs HubSpot”, https://slateindex.ai/compare/clay-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.