Clay pricing 2026: plans and costs
Quick pricing summary
- Free: $0 month
- Launch: $167 month (starting price as shown; monthly from $185 per FAQ)
- Growth: $446 month (starting price as shown; monthly from $495 per FAQ)
- Enterprise: Custom (custom, annual commitment)
- Annual billing: saves 10% vs monthly
- Worth noting: Usage-based on actions and data credits; plan prices scale with volume. Pricing page shows $167/mo and $446/mo headline prices; FAQ states Launch from $185/mo and Growth from $495/mo. Annual billing saves 10%.
Plans
Free
$0 month
- 500 actions/mo
- 100 data credits/mo
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
- Bring your own API key
Launch
$167 month (starting price as shown; monthly from $185 per FAQ)
- Starts at 15,000 actions/mo
- 2,500 data credits/mo
- Everything in Free
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
$446 month (starting price as shown; monthly from $495 per FAQ)
- Starts at 40,000 actions/mo
- 6,000 data credits/mo
- Everything in Launch
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Unlimited ad audiences
- Priority support
Enterprise
Custom custom, annual commitment
- Everything in Growth
- Unlimited search and imports with Audiences
- User Groups
- SSO/SAML
- SCIM Provisioning
- IP Allowlists
- Credit Budgeting
- RBAC
- Custom CSA and DPA
- Dedicated growth strategist
What you get on each plan
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Phone number enrichment | — | ✓ | ✓ | ✓ |
| Multi-provider waterfalls | ✓ | ✓ | ✓ | ✓ |
| Claygent | ✓ | ✓ | ✓ | ✓ |
| Run enrichment in bulk (50K+ records) | — | — | — | ✓ |
| Job change signals | — | ✓ | ✓ | ✓ |
| Web intent signals | — | — | ✓ | ✓ |
| Webhook signals | — | — | ✓ | ✓ |
| HTTP API integrations | — | — | ✓ | ✓ |
| CRM integrations | — | — | ✓ | ✓ |
| Data warehouse connections | — | — | ✓ | ✓ |
| Launch email campaigns | — | ✓ | ✓ | ✓ |
| Push audiences to ad platforms | — | — | Unlimited ad audiences | Unlimited ad audiences |
| Source sync frequency | 1 day | 1 day | 1 day | 15 min |
| Table version history | — | 1 month | 1 month | 6 months |
| Tables and users per workspace | Unlimited | Unlimited | Unlimited | Unlimited |
| SSO/SAML | — | — | — | ✓ |
| RBAC | — | — | — | ✓ |
| SCIM Provisioning | — | — | — | ✓ |
| Rollover credits | — | Up to 1 month's credits / 15% of annual credits | Up to 1 month's credits / 15% of annual credits | Custom |
| Credit top-ups | — | Buy more at a 30% premium | Buy more at a 30% premium | Buy more at custom price |
| Priority support | — | — | Priority queue | Dedicated Slack channel |
| Dedicated growth strategist (CSM) | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Credit top-ups | 30% premium (custom price on Enterprise) | Launch, Growth, Enterprise |
| Company/people/job data in bulk | Not published | Enterprise |
Clay pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Clay | Free; paid from $167 / mo | Yes | Usage-based | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Apollo | Contact sales | Yes | Per seat | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Compare → |
| Salesloft | — | — | — | — | Compare → |
| Outreach | Contact sales | No | Per seat | Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform. | Compare → |
List prices as published on www.clay.com/pricing. Totals are worked examples, not quotes.