Clay alternatives: top competitors compared
Named alongside Clay
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.90% of Clay answersApolloBest forSales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system80% of Clay answersSalesloft70% of Clay answersOutreachBest forRevenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform.60% of Clay answers
Data from SlateIndex weekly runs
Clay has a visibility score of 2.9 in Sales Engagement, #25 of 59. AI answers that name Clay most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Apollo | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Contact sales | 51% | One connected GTM system that combines proprietary B2B data, AI intelligence and execution in a single loop |
| Salesloft | — | — | 51.2% | — |
| Outreach | Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform. | Contact sales | 55.1% | Outreach describes itself as the only complete agentic AI platform for revenue teams, where AI agents take action on deals rather than only surfacing insights. |
Alternative 1
HubSpot vs Clay →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Clay
| Dimension | HubSpot | Clay |
|---|---|---|
| Visibility score | 73.1% | 2.9% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $167 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
Apollo vs Clay →Apollo
Apollo suits sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system.
Quick facts
- Contact sales · per seat
- Free plan available
- 51% visibility score · #4 in Sales Engagement
- 200+ native integrations
Key features
- Apollo Data — B2B contact and account data with waterfall enrichment, buying signals and first-party data integration.
- GTM Harness — Intelligence engine that holds business context, plans multi-step work and keeps actions reviewable.
- Workspace — Workspace for prospecting, outreach and dialing.
- Apollo Anywhere — Access to Apollo from a CRM, ChatGPT, Claude, Gmail and the browser.
Apollo vs Clay
| Dimension | Apollo | Clay |
|---|---|---|
| Visibility score | 51% | 2.9% |
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Free; paid from $167 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Cons
Alternative 3
Salesloft vs Clay →Salesloft
Salesloft is ranked #3 in Sales Engagement.
Quick facts
- Pricing not available
- 51.2% visibility score · #3 in Sales Engagement
Key features
- Sales engagement — Cadences and email outreach for sales teams.
- Revenue intelligence — Revenue insight module listed among the core modules.
- Conversation intelligence — Call and conversation analysis, described as a foundational layer of the platform.
- Ask Salesloft — AI assistant that produces custom reports on demand, announced October 2026.
Salesloft vs Clay
| Dimension | Salesloft | Clay |
|---|---|---|
| Visibility score | 51.2% | 2.9% |
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $167 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Enterprise-grade cadence management and revenue orchestration
- Deep revenue intelligence and forecasting via Clari integration
- Widely recognized top enterprise choice and gold standard
- Strong pipeline visibility and coaching for rep productivity
- Sales execution with structured sequencing
Cons
- Pricing not publicly listed; requires sales quote
- Requires annual contracts and minimum seats
- Expensive, overly complex, and slow to configure for startups
- No free plan or self-service free trial
Alternative 4
Outreach vs Clay →Outreach
Outreach suits revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform..
Quick facts
- Contact sales · per seat
- 55.1% visibility score · #2 in Sales Engagement
Key features
- Amplify Essentials — AI-powered intelligence and coaching, with conversation intelligence, real-time coaching and rep performance visibility.
- Amplify Core — AI-powered sales execution for pipeline creation and account management with AI agents.
- Amplify Plus — AI-powered revenue acceleration with live coaching in meetings, automated follow-ups and deal coordination.
- Amplify Pro — Enterprise revenue orchestration with advanced forecasting, territory management and managed services.
Outreach vs Clay
| Dimension | Outreach | Clay |
|---|---|---|
| Visibility score | 55.1% | 2.9% |
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Free; paid from $167 / mo |
| Free plan | No | Yes |
| Trial | — | Free plan available |
Pros
- Enterprise-grade, mature task-driven sequencing platform
- Deep workflow controls and granular sequence analytics
- Recognized as an enterprise leader by analysts
- Strong multi-channel sequencing, AI-guided selling and forecasting
Cons
- Quote-based pricing with no public prices
- Heavy and complex, slow to configure
- Annual contracts with minimum seat counts
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Clay | Usage-based | Free; paid from $167 / mo |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Apollo | Per seat | Contact sales |
| Salesloft | — | — |
| Outreach | Per seat | Contact sales |
More alternatives
Ranked by how often AI answers name them alongside Clay in the latest weekly run.