ClayBuild systems to grow revenue
vs
Snov.ioFind leads, enrich them with emails and phone numbers, and send cold outreach
Comparison · Sales Engagement · weekly run Nov 3
Clay vs Snov.io
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Clay is the stronger AI pick in Sales Engagement: it has a visibility score of 2.9 versus 0 for Snov.io.
Choose Clay if…
- You want the brand AI engines rank higher (2.9 vs 0)
- You need SOC 2 Type II or ISO 27001 or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Usage-based pricing suits your budget better than flat tiers
Choose Snov.io if…
- You want a lower entry price ($39 vs $167)
- You need LOA certified coverage
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Snov.io |
|---|---|---|
| Visibility score | 2.9% | 0% |
| Change vs last week | down−1.5% | no change0% |
| Rank in Sales Engagement | #25 | #56 |
| Share of voice | 1.2% | 0% |
| Mentions this run | 9 | 0 |
| Positive in AI answers | 33% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Snov.io 0pp over 1 weekly runs.
Engine by engine
Clay leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ClaySnov.io
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Snov.io ranked higher
Features, pricing & fit
| Dimension | Clay | Snov.io |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Free; paid from $167 / mo | Free; paid from $39 / mo |
| Free plan | Yes | Yes |
| Integrations | — | 5000+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | GDPR, LOA certified |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Help Center, Prioritized 24-hour support, Personal implementation manager |
| Founded | 2017 | 2012 |
| Headquarters | New York City, NY, United States | New York City, NY, United States |
| Employees | 1,001–5,000 | 51–200 |
| Funding | Series B Expansion | ICO |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Small and midsized B2B sales and marketing teams that want lead search, cold email and LinkedIn outreach in one platform |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Snov.io
Trial$0month
Starter$39month
Pro S$99month
Pro M$189month
Pro L$369month
Ultra$738month
Custom UltraCustommonth
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Snov.io”, https://slateindex.ai/compare/clay-vs-snov-io, data of Nov 3, 2026. Licence: CC BY 4.0.