CountlyPrivacy-focused digital analytics, now AI-ready
vs
MatomoPrivacy-first analytics you can trust
Comparison · Product Analytics · weekly run Nov 3
Countly vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Countly is the stronger AI pick in Product Analytics: it has a visibility score of 2.2 versus 1.3 for Matomo.
Choose Countly if…
- You want the brand AI engines rank higher (2.2 vs 1.3)
- You need a self-hosted or on-premises option
- You need ISO 27001 or ISO 27017 or ISO 27018 or SOC 2 Type II or TISAX Participant coverage
- free trial offered
Choose Matomo if…
- AI answers describe it more positively (39% vs 17% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Countly | Matomo |
|---|---|---|
| Visibility score | 2.2% | 1.3% |
| Change vs last week | up+0.4% | down−0.4% |
| Rank in Product Analytics | #18 | #22 |
| Share of voice | 0.7% | 0.8% |
| Mentions this run | 4 | 4 |
| Positive in AI answers | 17% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Countly +0.40000000000000013pp · Matomo −0.3999999999999999pp over 1 weekly runs.
Engine by engine
Countly leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
CountlyMatomo
Head to head in AI answers
0 engine answers name both brands
0Countly ranked higher
0Matomo ranked higher
Features, pricing & fit
| Dimension | Countly | Matomo |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $175 / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | On-premise, self-hosted, or managed private cloud | Cloud or on-premise |
| Integrations | — | 100+ |
| Compliance | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type II, TISAX Participant | ISO 27001:2022 |
| Support | Dedicated Customer Success Manager (Enterprise), Tailored onboarding and support (Enterprise), Service level agreement (Enterprise) | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2013 | 2007 |
| Headquarters | London, United Kingdom | Wellington, New Zealand |
| Employees | 51–200 | 51–200 |
| Funding | Seed (led by Seedcamp, with Notion Capital and angels) | Seed |
| Best for | Organizations that want product analytics with full data ownership, from growing teams that want a managed private cloud to regulated or security-conscious organizations that need self-hosting. | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Countly
- free trial offered
- pricing requires plan-specific or sales-assisted quotes
- discount amount and trial duration not publicly specified
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Countly vs Matomo”, https://slateindex.ai/compare/countly-vs-matomo, data of Nov 3, 2026. Licence: CC BY 4.0.