Matomo alternatives: top competitors compared
Named alongside Matomo
Google Analytics87% of Matomo answersAmplitudeBest forProduct teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.57% of Matomo answersPostHogBest forProduct engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform.57% of Matomo answersPlausibleBest forWebsite owners and teams who find Google Analytics more complex than they need57% of Matomo answers
Data from SlateIndex weekly runs
Matomo has a visibility score of 38.1 in Web Analytics, #2 of 45. AI answers that name Matomo most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Google Analytics | — | — | 68.6% | — |
| Amplitude | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Contact sales | 79.4% | One platform spanning analytics, session replay, experimentation, feedback and AI agents, built on a Behavioral Graph database made for behavioral queries. |
| PostHog | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Contact sales | 56.6% | Many product tools in one platform, each with a free monthly tier and usage-based pricing. |
| Plausible | Website owners and teams who find Google Analytics more complex than they need | — | 31.7% | No cookies and no personal data collection, so no cookie banner or consent is needed |
Alternative 1
Google Analytics vs Matomo →Google Analytics
Google Analytics is ranked #1 in Web Analytics.
Quick facts
- Pricing not available
- 68.6% visibility score · #1 in Web Analytics
Key features
- Google Analytics (GA4) — Web and mobile app traffic analytics with an event-based data model and machine-learning features.
- Google Analytics 360 — Paid enterprise tier that bundles Analytics with Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.
Google Analytics vs Matomo
| Dimension | Google Analytics | Matomo |
|---|---|---|
| Visibility score | 68.6% | 38.1% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
Cons
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Alternative 2
Amplitude vs Matomo →Amplitude
Amplitude suits product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises..
Quick facts
- Contact sales · usage-based
- Free plan available
- 79.4% visibility score · #1 in Product Analytics
- 159+ native integrations
Key features
- Amplitude Analytics — Product and web analytics with AI-powered analysis, dashboards and cohorts.
- Session Replay — Recordings of web and mobile sessions with data masking and search.
- Feature Experimentation — Feature flags and A/B/n tests for product releases.
- Web Experimentation — Visual experiment editor for testing web pages.
Amplitude vs Matomo
| Dimension | Amplitude | Matomo |
|---|---|---|
| Visibility score | 79.4% | 38.1% |
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
Cons
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Alternative 3
PostHog vs Matomo →PostHog
PostHog suits product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform..
Quick facts
- Contact sales · usage-based
- Free plan available
- 56.6% visibility score · #3 in Product Analytics
- 926+ native integrations
Key features
- Product Analytics — Autocapture, funnels, retention, user paths and SQL queries on product usage.
- Session Replay — Recorded user sessions used to find UX issues and explain behavior in analytics.
- Error Tracking — Exceptions and stack traces grouped into issues with full context.
- Feature Flags — Roll out features to specific users or groups.
PostHog vs Matomo
| Dimension | PostHog | Matomo |
|---|---|---|
| Visibility score | 56.6% | 38.1% |
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
Cons
- Pricing often requires sales-assisted quotes
Alternative 4
Plausible vs Matomo →Plausible
Plausible suits website owners and teams who find Google Analytics more complex than they need.
Quick facts
- Pricing not available
- 31.7% visibility score · #3 in Web Analytics
Key features
- Plausible Analytics (cloud) — Managed, EU-hosted, privacy-friendly web analytics with goals, funnels, Search Console and campaign tracking.
- Community Edition — Open-source, self-hosted version of Plausible.
- White-label web analytics — Lets SaaS platforms embed the Plausible dashboard under their own brand.
Plausible vs Matomo
| Dimension | Plausible | Matomo |
|---|---|---|
| Visibility score | 31.7% | 38.1% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
- Simple dashboard and reporting
- Affordable starting price
- Free trial without a credit card
Cons
- Less review data available
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Matomo | — | — |
| Google Analytics | — | — |
| Amplitude | Usage-based | Contact sales |
| PostHog | Usage-based | Contact sales |
| Plausible | — | — |
More alternatives
Ranked by how often AI answers name them alongside Matomo in the latest weekly run.