Matomo vs PostHog

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 21 for PostHog, and ranks ahead in 65% of the answers that name both.

Choose Matomo if…

You want the brand AI engines rank higher (38.1 vs 21)
You need ISO 27001:2022 coverage
Privacy-focused, open-source analytics
Free self-hosted version with full data ownership

Choose PostHog if…

You need more native integrations (926+ vs 100+)
AI answers describe it more positively (57% vs 39% positive)
You need a self-hosted or on-premises option
You need SOC 2 Type 2 or GDPR or HIPAA coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Matomo	PostHog
Visibility score	38.1%	21%
Change vs last week	New	New
Rank in Web Analytics	#2	#7
Share of voice	9.5%	6.1%
Mentions this run	49	32
Positive in AI answers	39%	57%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Matomo 0pp · PostHog 0pp over 0 weekly runs.

Engine by engine

Matomo leads on 3 of 3 engines

ChatGPT

53.5%

21.1%

AI Mode

21.9%

14.8%

Perplexity

39.1%

27%

MatomoPostHog

Head to head in AI answers

26 engine answers name both brands

17Matomo ranked higher

9PostHog ranked higher

Prompt	Engine	Matomo	PostHog
How do I choose a web analytics tool for a mid-market team?	ChatGPT	#3	#5
How do I choose a web analytics tool for a mid-market team?	Perplexity	#2	#5
What features matter most in a web analytics tool?	Perplexity	#5	#2
What is the difference between a web analytics tool and Product Analytics?	ChatGPT	#3	#7
What should a web analytics tool integrate with?	Perplexity	#6	#3
What are the best Web Analytics tools in 2026?	ChatGPT	#2	#4
What are the best Web Analytics tools in 2026?	AI Mode	#5	#2
What are the best Web Analytics tools in 2026?	Perplexity	#3	#6
Top web analytics tool options for B2B SaaS companies	ChatGPT	#6	#2
Top web analytics tool options for B2B SaaS companies	Perplexity	#6	#4
Best web analytics tool for startups	AI Mode	#7	#1
Best web analytics tool for startups	Perplexity	#6	#1

Features, pricing & fit

Dimension	Matomo	PostHog
Pricing model	—	Usage-based
Entry price	—	Contact sales
Free plan	—	Yes
Deployment	Cloud or on-premise	PostHog Cloud in US or EU regions, or self-hosted
Integrations	100+	926+
Compliance	ISO 27001:2022	SOC 2 Type 2, GDPR, HIPAA
Support	Forum support, Email support, Chat support, Dedicated Customer Success	Community support on the free plan, Email support on pay-as-you-go, Slack support for plans over $2k/mo, Paid onboarding call
Founded	2007	2020
Headquarters	Wellington, New Zealand	San Francisco, CA, United States
Employees	51–200	201–500
Funding	Seed	Series E
Best for	Organisations that need accurate, GDPR-compliant analytics and full control of their data	Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform.