Amplitude vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Amplitude is the stronger AI pick in Product Analytics: it has a visibility score of 79.4 versus 1.3 for Matomo, and ranks ahead in 100% of the answers that name both.
Choose Amplitude if…
- You want the brand AI engines rank higher (79.4 vs 1.3)
- You need more native integrations (159+ vs 100+)
- AI answers describe it more positively (47% vs 39% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
Choose Matomo if…
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Amplitude | Matomo |
|---|---|---|
| Visibility score | 79.4% | 1.3% |
| Change vs last week | up+2.7% | down−0.4% |
| Rank in Product Analytics | #1 | #22 |
| Share of voice | 16.4% | 0.8% |
| Mentions this run | 76 | 4 |
| Positive in AI answers | 47% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Amplitude +2.700000000000003pp · Matomo −0.3999999999999999pp over 1 weekly runs.
Engine by engine
Amplitude leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Amplitude | Matomo |
|---|---|---|---|
| Alternatives to the most popular product analytics tool | ChatGPT | #3 | #7 |
| Alternatives to the most popular product analytics tool | Perplexity | #1 | #9 |
| Official website of the top product analytics tool vendors | ChatGPT | #1 | #14 |
| Official website of the top product analytics tool vendors | Perplexity | #1 | #11 |
Features, pricing & fit
| Dimension | Amplitude | Matomo |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-hosted on AWS, with US and EU data centers. | Cloud or on-premise |
| Integrations | 159+ | 100+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified) | ISO 27001:2022 |
| Support | Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2012 | 2007 |
| Headquarters | San Francisco, California, US | Wellington, New Zealand |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C · $336M raised | Seed |
| Best for | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
Amplitude
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Amplitude
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Amplitude vs Matomo”, https://slateindex.ai/compare/amplitude-vs-matomo, data of Nov 3, 2026. Licence: CC BY 4.0.