Matomo

New

Privacy-first analytics you can trust

Web AnalyticsWellington, New Zealand51–200 employeesFounded 2007

#2 of 45 in Web Analytics1,000,000 customers (per matomo.org)39% positive in AI answers

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Visibility score

38.1%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Matomo ranks #2 of 45 in Web Analytics with an AI visibility score of 38.1 (SlateIndex, Nov 2, 2026).
Matomo is most visible on ChatGPT (53.5) and least on Google AI Mode (21.9).
AI engines name Matomo in 29 of the 90 Web Analytics buyer prompts SlateIndex tracks.
matomo.org is the source AI engines cite most in answers about Matomo, with 33 citations.

About

Company details for Matomo

Matomo is a web analytics platform that began as the open-source project Piwik in 2007. It can be self-hosted on-premise or used as Matomo Cloud, and the vendor says customers keep full ownership of their data. Its feature set includes traffic and conversion reports, heatmaps, session recordings, A/B testing, funnels and a tag manager. It ranks #2 of 45 in Web Analytics on SlateIndex and has a visibility score of 38.1 in the latest weekly run.

Founded in 2007 and headquartered in Wellington, New Zealand, the company employs 51–200 people. Its differentiator: 100% data ownership, with the choice to self-host on-premise or use Cloud.

Website: matomo.org
Categories: Web Analytics, Product Analytics, SEO Tools
Company size: 51–200 employees
Headquarters: Wellington, New Zealand
Founded: 2007
Company type: Private, bootstrapped
Funding: Seed
Customers: 1,000,000 · per matomo.org
Deployment: Cloud or on-premise
Platforms: Web, Mobile
Integrations: 100+ native
Languages: 50 supported
Compliance: ISO 27001:2022
Support: Forum support, Email support, Chat support, Dedicated Customer Success, Help Centre

LinkedIn · linkedin.com/company/matomo X · x.com/matomo_org Facebook · facebook.com/Matomo.org GitHub · github.com/matomo-org/matomo

Read from linkedin.com, g2.com, matomo.org, getlatka.com, tracxn.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

38.1%

across Web Analytics answers, weighted by position

ChatGPT53.5%

AI Mode21.9%

Perplexity39.1%

Change

New

vs last week’s run

Category rank

#2 of 45

in Web Analytics

Mentions

in this week’s run

Share of voice

9.5%

of AI mentions in Web Analytics

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now38.1%

30-day changeno change0pp

High · low38.1% · 38.1%

Rank#2 → #2

Compare in

Matomo gained 0 points over 1 weekly run in Web Analytics. Google Analytics leads the category at 68.6%.

Media

Website and product screenshots for Matomo

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Matomo

All prompts

What features matter most in a web analytics tool?

ChatGPT · run of Nov 2

What are common mistakes when buying a web analytics tool?

![Create logo for Matomo Analytics [3366063] Drupal.org](https://images.openai.com/static-rsc-4/t9dbCTkn3c-wGlcKaqotGJTCQJIBJMVHOcKCWLhK6P82SvfFHPKAWcQ2C2BNx41omP6u2GyyjdhQEVO6vkHZwzylhi4i8UgMjb61uGmg-…

ChatGPT · run of Nov 2

Which web analytics tool offers a free trial?

ChatGPT · run of Nov 2

Official website of the top web analytics tool vendors

Reference: Matomo's 2026 web analytics tools comparison.

ChatGPT · run of Nov 2

What are the best Web Analytics tools in 2026?

My recommendation is to consider Google Analytics 4, Matomo, Plausible, PostHog, Mixpanel, and Amplitude first.

ChatGPT · run of Nov 2

What is the typical pricing model for Web Analytics software?

ChatGPT · run of Nov 2

Where can I sign up for a web analytics tool?

ChatGPT · run of Nov 2

How do companies understand website traffic without a dedicated tool?

Without a dedicated web analytics platform (like Google Analytics, Matomo, or Adobe Analytics), companies can still gather valuable insights into their website traffic using alternative data sources, server logs, and…

Google AI Mode · run of Nov 2

Products & features

What Matomo sells

Matomo Cloud

Hosted Matomo analytics that includes hosting, maintenance, automatic updates and daily backups.

Matomo On-Premise

Self-hosted Matomo analytics software that runs on the customer's own servers.

Heatmaps & Session Recording

Shows where visitors click and lets teams replay individual sessions.

A/B Testing

Runs tests of page variations, offered on the Business and higher bundles.

Strengths engines cite

Privacy-focused, open-source analytics
Free self-hosted version with full data ownership
Strong alternative to Google Analytics
Suited to strict regulatory and enterprise requirements
Free trial available

Target market & buyers

Businesses of all sizes, from enterprises to public sector organisations

Notable customers include Yorba, Stockholm University, MDFT Academy, 7Assets, Mandarine Academy, Property Investments UK, Barn2 Plugins, Alloy.

Industry	Primary use case
Fintech	Advanced analytics while keeping visitor privacy under control
Education	Web analytics that protects student privacy

Funding & recent developments

Funding

Round	Year	Amount
Seed	2017	—

Latest known round	Total raised
Seed	—

Recent developments

Mar 2026ProductChatbot tracking added in version 5.8.0
Version 5.8.0 added chatbot tracking within its AI Assistants suite.
Jan 2026PartnershipMicrosoft Teams integration announced
Matomo announced an integration with Microsoft Teams.
Oct 2025ProductMatomo 5.5.0 adds AI Assistants channel
The release added a channel type for traffic from ChatGPT, Gemini and similar tools.
Sep 2025SecurityISO/IEC 27001:2022 certification achieved
Matomo announced ISO/IEC 27001:2022 certification with zero non-conformities after an independent audit covering cloud hosting, software development and internal operations.
Jun 2025PartnershipGlobal Partner Programme launched
Matomo launched a global partner programme whose members are recognised as Official Matomo Partners.

Competitive landscape

How Matomo compares with its top three alternatives

All alternatives

Matomo most often appears alongside Google Analytics, Amplitude, PostHog in AI answers.

vsMatomo vs Google Analytics38.1% vs 68.6% visibility · Google Analytics leadsFull comparison vsMatomo vs Amplitude38.1% vs 79.4% visibility · Amplitude leadsFull comparison vsMatomo vs PostHog38.1% vs 56.6% visibility · PostHog leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Matomo	38.1%	9.5%	New	Pricing not available
Google Analytics	68.6%	12.9%	New	Pricing not available
Amplitude	79.4%	16.4%	up+2.7%	Free plan
PostHog	56.6%	14.1%	up+1.2%	Free plan
Plausible	31.7%	8%	New	Pricing not available