CrestaThe AI operating system for customer experience
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · Contact Center · weekly run Nov 3
Cresta vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Contact Center: it has a visibility score of 14.1 versus 0.9 for Cresta.
Choose Cresta if…
- You need ISO/IEC 42001 or ISO/IEC 27701 or PCI-DSS coverage
Choose HubSpot if…
- You want the brand AI engines rank higher (14.1 vs 0.9)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- intuitive, user-friendly interface
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Cresta | HubSpot |
|---|---|---|
| Visibility score | 0.9% | 14.1% |
| Change vs last week | New | down−1.5% |
| Rank in Contact Center | #34 | #12 |
| Share of voice | 0.4% | 3.3% |
| Mentions this run | 3 | 19 |
| Positive in AI answers | — | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Cresta +0.9pp · HubSpot −1.5pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CrestaHubSpot
Head to head in AI answers
0 engine answers name both brands
0Cresta ranked higher
0HubSpot ranked higher
Features, pricing & fit
| Dimension | Cresta | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | — | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO/IEC 42001, ISO/IEC 27701, PCI-DSS | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | 2017 | 2006 |
| Headquarters | Sunnyvale, California, US | Cambridge, Massachusetts, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D · $270M raised | Corporate round |
| Best for | Large enterprises in regulated industries with high-volume contact centers | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Cresta
Pricing not available.
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
Cresta
Profile in progress.
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Cresta vs HubSpot”, https://slateindex.ai/compare/cresta-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.