Customer.io vs Make

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Customer.io is the stronger AI pick in Marketing Automation: it has a visibility score of 12.2 versus 12.2 for Make, and ranks ahead in 90% of the answers that name both.

Choose Customer.io if…

You need CCPA or HIPAA coverage
Strong behavioral and event-driven automation
Well suited to product-led SaaS companies
Supports onboarding, activation and retention messaging

Choose Make if…

AI answers describe it more positively (41% vs 34% positive)
You need SOC 3 coverage
Free tier with 1,000 credits per month
Transparent pricing with paid plans from $12/month

AI visibility side by side

Latest weekly run · Nov 2

Metric	Customer.io	Make
Visibility score	12.2%	12.2%
Change vs last week	New	New
Rank in Marketing Automation	#8	#9
Share of voice	4%	3.8%
Mentions this run	23	22
Positive in AI answers	34%	41%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Customer.io 0pp · Make 0pp over 0 weekly runs.

Engine by engine

Customer.io leads on 2 of 3 engines

ChatGPT

13.3%

19.4%

AI Mode

4.4%

Perplexity

18.9%

14.3%

Customer.ioMake

Head to head in AI answers

10 engine answers name both brands

9Customer.io ranked higher

1Make ranked higher

Prompt	Engine	Customer.io	Make
How do I choose a marketing automation platform for a mid-market team?	ChatGPT	#5	#6
How do I choose a marketing automation platform for a mid-market team?	Perplexity	#6	#8
What are the best marketing automation tools in 2026?	ChatGPT	#7	#12
What are the best marketing automation tools in 2026?	Perplexity	#4	#11
Best marketing automation platform for startups	ChatGPT	#4	#9
Compare the leading marketing automation platforms	Perplexity	#6	#11
Best marketing automation platform with AI features	Perplexity	#4	#10
Which marketing automation tools offer annual discounts?	Perplexity	#5	#12
Official website of the top marketing automation platform vendors	Perplexity	#9	#19
Is Zapier a good marketing automation platform?	Perplexity	#6	#2

Features, pricing & fit

Dimension	Customer.io	Make
Pricing model	Usage-based	—
Entry price	$100 / mo	—
Free plan	No	—
Deployment	Cloud-hosted, with US and EU data centers	Cloud, hosted on Amazon AWS
Integrations	—	3500+
Compliance	GDPR, CCPA, ISO 27001, SOC 2 Type II, HIPAA	GDPR, SOC 2 Type II, SOC 3, ISO 27001
Support	Email and chat support, Documentation and community support, Dedicated Customer Success Manager on Enterprise	Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans
Founded	2012	2012
Headquarters	Portland, Oregon, USA	Prague, Czech Republic
Employees	201–500	201–500
Funding	Series A led by Spectrum Equity	—
Best for	Teams getting started with data-driven messaging, and teams scaling across channels with custom workflows.	Teams and organizations deploying AI and automation across the business, from a single department to company-wide.