Customer.io pricing 2026: plans and costs
Quick pricing summary
- Essentials: $100 month, billed monthly (starts at, 5k profiles)
- Premium: $1,000 month, billed yearly (starts at)
- Enterprise: Custom (contact sales)
- Worth noting: Prices are starting prices that scale with profile and email volume. Startup Program: companies that raised under $10M may get 12 months free. Items marked * are additional cost.
Plans
Essentials
$100 month, billed monthly (starts at, 5k profiles)
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
$1,000 month, billed yearly (starts at)
- Everything in Essentials
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance (additional cost)
- Premium data integrations
Enterprise
Custom contact sales
- Everything in Premium
- Best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support (additional cost)
- Dedicated Customer Success Manager (additional cost)
- Priority throughput & sending capacity (additional cost)
- Audit logging & data governance
- Dedicated Technical Implementation Specialist (additional cost)
- Shared Slack channel (additional cost)
What you get on each plan
| Feature | Essentials | Premium | Enterprise |
|---|---|---|---|
| Profiles (people + objects) | 5,000 | Custom | Custom |
| Monthly email sends | 1M | Custom | Custom |
| Object types | 2 | 10 | Custom |
| AI Agent session limits | Standard | Elevated | Custom |
| Custom Execution Skills | — | 3 | 10 |
| Custom Routines frequency | — | Weekly | Daily |
| Monthly push and in-app | Unlimited | Unlimited | Unlimited |
| Monthly SMS sends | Custom | Custom | Custom |
| Anonymous messages | — | Unlimited | Unlimited |
| Custom collections | — | ✓ | ✓ |
| Integrations | Basic | Basic & Premium | Basic & Premium |
| Data warehouse destinations | — | ✓ | ✓ |
| Data replay | — | ✓ | ✓ |
| Custom role-based permissions | — | ✓ | ✓ |
| Managed deliverability | — | ✓ | ✓ |
| HIPAA Compliance | — | Custom | Custom |
| Audit logging & data governance | — | — | Available by Consultation |
| Priority throughput & sending capacity | — | — | ✓ |
| Chat support | — | ✓ | ✓ |
| Onboarding support | — | ✓ | ✓ |
| Dedicated Customer Success Manager | — | ✓ | ✓ |
| Shared Slack channel | — | — | ✓ |
| User seats | Unlimited | Unlimited | Unlimited |
| Workspaces | 2 | Unlimited | Unlimited |
| Plan term | Monthly | Annual | Annual |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Additional people & object profiles | $0.009 each | Essentials (custom on Premium/Enterprise) |
| Additional 1,000 emails | $0.12 | All plans |
| Additional AI credits | $10 / 100K | Essentials, Premium (negotiated on Enterprise) |
Customer.io pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Customer.io | $100 / mo | No | Usage-based | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
| Brevo | Contact sales | Yes | Usage-based | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
List prices as published on customer.io/pricing. Totals are worked examples, not quotes.