Who each engine recommends
Position of every brand named in the latest run.
| Brand | ChatGPT | Perplexity | AI Mode | Mention rate |
|---|---|---|---|---|
| HubSpotTop pick | #1 | #1 | #1 | |
| ActiveCampaign | #6 | #4 | #2 | |
| Adobe Marketo Engage | #2 | #2 | #3 | |
| Klaviyo | #3 | #5 | #6 | |
| Salesforce | #5 | #3 | #4 | |
| Braze | #4 | #7 | — | |
| Customer.io | #8 | #6 | — | |
| Iterable | #10 | #8 | — | |
| Brevo | #9 | #9 | — | |
| Mailchimp | #11 | #10 | — | |
| Pardot | — | — | #5 | |
| Omnisend | — | — | #7 | |
| Oracle Eloqua | #7 | — | — | |
| Zoho | — | — | #8 | |
| Make | — | #11 | — | |
| Microsoft Dynamics 365 Customer Insights | #12 | — | — | |
| Zapier | — | #12 | — |
Responses
What each engine answered, and how the shortlist moved.
ChatGPT · run of Nov 2 · sentiment toward the top pick: → Mixed
Leading marketing automation platforms compared (2026) The marketing automation market has several strong contenders, but there isn't one platform that's best for every organization. The right choice depends on whether your priority is B2B lead generation, sales alignment, ecommerce revenue, customer retention, or enterprise-scale omnichannel marketing.
- HubSpot — My overall assessment: HubSpot is the strongest all-around option for many mid-market businesses, Adobe Marketo Engage is a leading choice for sophisticated B2B marketing, Klaviyo excels in ecommerce, and Braze is…
- Adobe Marketo Engage — My overall assessment: HubSpot is the strongest all-around option for many mid-market businesses, Adobe Marketo Engage is a leading choice for sophisticated B2B marketing, Klaviyo excels in ecommerce, and Braze is…
- Klaviyo — My overall assessment: HubSpot is the strongest all-around option for many mid-market businesses, Adobe Marketo Engage is a leading choice for sophisticated B2B marketing, Klaviyo excels in ecommerce, and Braze is…
- Braze — My overall assessment: HubSpot is the strongest all-around option for many mid-market businesses, Adobe Marketo Engage is a leading choice for sophisticated B2B marketing, Klaviyo excels in ecommerce, and Braze is…
- Salesforce
- ActiveCampaign
- Oracle Eloqua
- Customer.io
- Brevo
- Iterable
- Mailchimp — Mailchimp: Which is right for you?
- Microsoft Dynamics 365 Customer Insights
Perplexity · run of Nov 2 · sentiment toward the top pick: ↑ Positive
The best marketing automation platform depends mainly on business model, CRM needs, channel mix, and scale.
- HubSpot — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Adobe Marketo Engage — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Salesforce — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- ActiveCampaign — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Klaviyo — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Customer.io — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Braze — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Iterable — For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
- Brevo — Choose Brevo or Mailchimp if affordability and ease of use matter more than deep automation sophistication.
- Mailchimp — Choose Brevo or Mailchimp if affordability and ease of use matter more than deep automation sophistication.
Google AI Mode · run of Nov 2 · sentiment toward the top pick: → Mixed
Choosing a marketing automation platform (MAP) depends heavily on your company size, business model (B2B vs. E-commerce) , and complexity requirements. The leading marketing automation platforms are broken down below by their strengths, ideal use cases, and key features. HubSpot Marketing Hub Best For: All-in-one inbound marketing, ease of use, and seamless CRM alignment. Strengths: Exceptional user interface, gentle learning curve, robust content management, and native integration with HubSpot…
- HubSpot — Learn more: Compare plans and features on the HubSpot Marketing Hub overview page.
- ActiveCampaign — Learn more: Explore workflow options on ActiveCampaign.[](https://www.reddit.com/r/MarketingAutomation/comments/1qh2sbs/bestmarketingautomationtoolstousein2026/).
- Adobe Marketo Engage — Learn more: Read product capabilities via Adobe Marketo Engage.[](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms).
- Salesforce — Salesforce Marketing Cloud Account Engagement (formerly Pardot).
- Pardot — Salesforce Marketing Cloud Account Engagement (formerly Pardot).
- Klaviyo — Learn more: See specialized features on Klaviyo or Omnisend.[](https://www.reddit.com/r/MarketingAutomation/comments/1qh2sbs/bestmarketingautomationtoolstousein2026/).
- Omnisend — Learn more: See specialized features on Klaviyo or Omnisend.[](https://www.reddit.com/r/MarketingAutomation/comments/1qh2sbs/bestmarketingautomationtoolstousein2026/).
- Zoho — Do you already rely on a specific CRM (like Salesforce, HubSpot, or Zoho)?
Citations
Sources the engines cited for this prompt.
| Source | Type | Citations | Cited by |
|---|---|---|---|
| g2.com | Review site | 3 | ChatGPT, Perplexity |
| taqtics.com | Web | 2 | ChatGPT, Perplexity |
| activecampaign.com | Brand site · ActiveCampaign | 1 | ChatGPT |
| adobe.com | Web | 1 | ChatGPT |
| braze.com | Brand site · Braze | 1 | ChatGPT |
| brevo.com | Brand site · Brevo | 1 | ChatGPT |
| campaigner.com | Web | 1 | Perplexity |
| ciopages.com | Web | 1 | ChatGPT |
| customer.io | Brand site · Customer.io | 1 | ChatGPT |
| fitsmallbusiness.com | Web | 1 | Perplexity |
| gartner.com | Analyst | 1 | Google AI Mode |
| hubspot.com | Brand site · HubSpot | 1 | ChatGPT |
| iterable.com | Brand site · Iterable | 1 | ChatGPT |
| klaviyo.com | Brand site · Klaviyo | 1 | ChatGPT |
| lokker.com | Web | 1 | Perplexity |
| make.com | Brand site · Make | 1 | Perplexity |
| omr.com | Web | 1 | Perplexity |
| oracle.com | Web | 1 | ChatGPT |
| reddit.com | Forum | 1 | Google AI Mode |
| salesforce.com | Brand site · Salesforce | 1 | ChatGPT |
| sim.ai | Web | 1 | Perplexity |
| toolradar.com | Web | 1 | Perplexity |
| zapier.com | Brand site · Zapier | 1 | Perplexity |