HubSpotThe agentic customer platform to scale your business.
vs
MakeAI automation you can visually build and orchestrate in real time.
Comparison · Marketing Automation · weekly run Nov 2
HubSpot vs Make
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 12.2 for Make, and ranks ahead in 75% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 12.2)
- You prefer a larger, established vendor (5,000+ employees)
- intuitive, user-friendly interface
- generous free tier
Choose Make if…
- You need more native integrations (3500+ vs 2000+)
- AI answers describe it more positively (41% vs 35% positive)
- You need GDPR or ISO 27001 coverage
- Free tier with 1,000 credits per month
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Make |
|---|---|---|
| Visibility score | 73.1% | 12.2% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #1 | #9 |
| Share of voice | 13.1% | 3.8% |
| Mentions this run | 72 | 22 |
| Positive in AI answers | 35% | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Make 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotMake
Head to head in AI answers
24 engine answers name both brands
18HubSpot ranked higher
6Make ranked higher
Features, pricing & fit
| Dimension | HubSpot | Make |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud, hosted on Amazon AWS |
| Integrations | 2000+ | 3500+ |
| Compliance | SOC 2 Type II, SOC 3 | GDPR, SOC 2 Type II, SOC 3, ISO 27001 |
| Support | Phone | Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans |
| Founded | 2006 | 2012 |
| Headquarters | Cambridge, Massachusetts, United States | Prague, Czech Republic |
| Employees | 5,000+ | 201–500 |
| Funding | Corporate round | — |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Teams and organizations deploying AI and automation across the business, from a single department to company-wide. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Make
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Make
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
- Visual, no-code automation between existing apps
- Integrations with more than 3,000 apps
- Built-in AI agents for business workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Make”, https://slateindex.ai/compare/hubspot-vs-make, data of Nov 2, 2026. Licence: CC BY 4.0.