Dock vs Guru

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Dock is the stronger AI pick in Sales Enablement: it has a visibility score of 20.1 versus 0.7 for Guru, and ranks ahead in 100% of the answers that name both.

Choose Dock if…

You want the brand AI engines rank higher (20.1 vs 0.7)
You want a free plan to start
AI answers describe it more positively (60% vs 56% positive)
You need GDPR compliant coverage

Choose Guru if…

You need HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
You prefer a larger, established vendor (51–200 employees)
Verified, trusted company knowledge
Answers inside everyday tools like Slack, browser and CRM

AI visibility side by side

Latest weekly run · Nov 2

Metric	Dock	Guru
Visibility score	20.1%	0.7%
Change vs last week	New	New
Rank in Sales Enablement	#7	#36
Share of voice	5.2%	0.3%
Mentions this run	29	2
Positive in AI answers	60%	56%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Dock 0pp · Guru 0pp over 0 weekly runs.

Engine by engine

Dock leads on 3 of 3 engines

ChatGPT

21.7%

AI Mode

15.7%

Perplexity

22.8%

DockGuru

Head to head in AI answers

1 engine answers name both brands

1Dock ranked higher

0Guru ranked higher

Prompt	Engine	Dock	Guru
Best sales enablement platform for startups	ChatGPT	#2	#7

Features, pricing & fit

Dimension	Dock	Guru
Pricing model	Flat tiers	Flat tiers
Entry price	Free; paid from $350 / mo	Contact sales
Free plan	Yes	No
Deployment	—	AWS-hosted cloud service
Integrations	—	100+
Compliance	SOC 2 Type II, GDPR compliant	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA
Support	Priority support on Standard and higher plans, Dedicated customer success manager on Enterprise	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews
Founded	2021	2013
Headquarters	San Francisco, California	Philadelphia, Pennsylvania
Employees	11–50	51–200
Funding	Seed · $7M raised	Series C · $70M raised
Best for	Sales, customer success and marketing teams that want deal rooms, content, training and order forms on one platform.	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.