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SlateIndex
EmailOctopusEmail marketing made easy
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2

EmailOctopus vs Userlist

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

EmailOctopus is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 1.2 for Userlist.

Choose EmailOctopus if…

  • You want the brand AI engines rank higher (3.1 vs 1.2)
  • You want a free plan to start
  • You need Says it is fully GDPR compliant or Registered with the UK ICO coverage
  • You prefer a larger, established vendor (11–50 employees)

Choose Userlist if…

  • Usage-based pricing suits your budget better than flat tiers
  • Recommended as a top choice on B2B SaaS shortlists

AI visibility side by side

Latest weekly run · Nov 2

Metric EmailOctopus Userlist
Visibility score3.1%1.2%
Change vs last weekNewNew
Rank in Email Marketing#24#32
Share of voice1.1%0.4%
Mentions this run52
Positive in AI answers80%—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2EmailOctopus 3%

EmailOctopus 0pp · Userlist 0pp over 0 weekly runs.

Engine by engine

EmailOctopus leads on 2 of 3 engines

ChatGPT
4.6%
1.7%
AI Mode
4.6%
0%
Perplexity
0%
2%
EmailOctopusUserlist

Head to head in AI answers

0 engine answers name both brands

0EmailOctopus ranked higher
0Userlist ranked higher

Features, pricing & fit

DimensionEmailOctopusUserlist
Pricing modelFlat tiersUsage-based
Entry priceFree; paid from $9 / moContact sales
Free planYesNo · 14-day trial
DeploymentCloud SaaS hosted in the EU on AWS infrastructure—
Integrations1000+—
ComplianceSays it is fully GDPR compliant, Registered with the UK ICO—
SupportLive chat with a stated average response time of 9 seconds, Email support, Priority chat and email support on the Pro planEmail support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise
Founded20152017
HeadquartersLondon, England, United KingdomAtlanta, Georgia, United States
Employees11–501–10
FundingBootstrappedPre-seed from 21 angel investors
Best forAuthors, bloggers, artists, charities, small online stores and other small senders who want simple email newsletters at a low price.Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users.

Plans side by side

EmailOctopus

Starter$0month
Pro$9month, billed yearly
CustomCustom
EmailOctopus pricing

Userlist

BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Userlist pricing

Pros and cons

Themes from the AI answers that mention each brand

EmailOctopus

  • Budget-friendly pricing
  • Handles large subscriber lists

    Userlist

    • Recommended as a top choice on B2B SaaS shortlists

      Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

      Cite as: SlateIndex, “EmailOctopus vs Userlist”, https://slateindex.ai/compare/emailoctopus-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.