Userlist alternatives: top competitors compared
Named alongside Userlist
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.100% of Userlist answersActiveCampaignBest forSmall teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing100% of Userlist answersAdobe Marketo Engage100% of Userlist answersCustomer.ioBest forTeams getting started with data-driven messaging, and teams scaling across channels with custom workflows.100% of Userlist answers
Data from SlateIndex weekly runs
Userlist has a visibility score of 1.2 in Email Marketing, #32 of 55. AI answers that name Userlist most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| ActiveCampaign | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Contact sales | 44% | Active Intelligence, an AI layer that builds, tests and reports on campaigns from the account's own data and waits for approval before changes go live |
| Adobe Marketo Engage | — | — | 31.1% | — |
| Customer.io | Teams getting started with data-driven messaging, and teams scaling across channels with custom workflows. | $100 / mo | 12.2% | One platform for every channel and message type, with an AI Agent that turns a single prompt into a fully configured automation. |
Alternative 1
HubSpot vs Userlist →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Userlist
| Dimension | HubSpot | Userlist |
|---|---|---|
| Visibility score | 73.1% | 1.2% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Contact sales |
| Free plan | Yes | No |
| Trial | Free plan available | 14-day free trial |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
ActiveCampaign vs Userlist →ActiveCampaign
ActiveCampaign suits small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing.
Quick facts
- Contact sales · flat tiers
- 44% visibility score · #2 in Marketing Automation
- 1000+ native integrations
Key features
- ActiveCampaign — Marketing automation platform for email, SMS, WhatsApp, CRM and reporting
- Active Intelligence — AI layer that drafts campaigns, audits accounts and answers marketing questions
- Postmark — Transactional email service for password resets, notifications and confirmations
ActiveCampaign vs Userlist
| Dimension | ActiveCampaign | Userlist |
|---|---|---|
| Visibility score | 44% | 1.2% |
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | No | No |
| Trial | — | 14-day free trial |
Pros
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
Cons
- charges for total stored prospect records
Adobe Marketo Engage is ranked #4 in Marketing Automation.
Quick facts
- Pricing not available
- 31.1% visibility score · #4 in Marketing Automation
Key features
- Marketo Engage — Marketing automation platform covering content personalization, cross-channel engagement, experience automation, sales partnership and marketing impact analytics.
Adobe Marketo Engage vs Userlist
| Dimension | Adobe Marketo Engage | Userlist |
|---|---|---|
| Visibility score | 31.1% | 1.2% |
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Trial | — | 14-day free trial |
Pros
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
Cons
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Alternative 4
Customer.io vs Userlist →Customer.io
Customer.io suits teams getting started with data-driven messaging, and teams scaling across channels with custom workflows..
Quick facts
- $100 / mo · usage-based
- 12.2% visibility score · #8 in Marketing Automation
Key features
- Journeys — Automated campaigns with a visual workflow builder that improve with every send.
- Audiences — Data-driven segmentation to reach the right people.
- Data & integrations — Customer data used for personalization, with reverse ETL, data index and connected forms.
- Design Studio — Drag-and-drop and code editor for creating messages at scale.
Customer.io vs Userlist
| Dimension | Customer.io | Userlist |
|---|---|---|
| Visibility score | 12.2% | 1.2% |
| Pricing model | Usage-based | Usage-based |
| Entry price | $100 / mo | Contact sales |
| Free plan | No | No |
| Trial | — | 14-day free trial |
Pros
- Strong behavioral and event-driven automation
- Well suited to product-led SaaS companies
- Supports onboarding, activation and retention messaging
- Frequently shortlisted as a top marketing automation choice
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Userlist | Usage-based | Contact sales |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| ActiveCampaign | Flat tiers | Contact sales |
| Adobe Marketo Engage | — | — |
| Customer.io | Usage-based | $100 / mo |
More alternatives
Ranked by how often AI answers name them alongside Userlist in the latest weekly run.