Userlist pricing 2026: plans and costs
Quick pricing summary
- Basic: Custom (month, 10,000 users included; $10/month for each additional 1,000 users)
- Professional: Custom (month, 10,000 users included; $12/month for each additional 1,000 users)
- Enterprise: Custom (contact sales)
- Annual billing: saves 20% vs monthly
- Worth noting: Base monthly prices are shown via an interactive slider and not stated in page text. Rates decrease as the list grows. 50% discount for first 12 months for startups that raised under $500k. Trial requires card.
Plans
Basic
Custom month, 10,000 users included; $10/month for each additional 1,000 users
- Marketing and lifecycle email
- In-app messages
- Internal notifications
- Company accounts
- Segments for users and companies
- Broadcasts
- Visual workflows
- Transactional email
- 60-min Roadmapping Session for new accounts
- 5 team seats
Professional
Custom month, 10,000 users included; $12/month for each additional 1,000 users
- Everything included in Basic
- A/B split testing
- Conversion goals
- Advanced workflow features
- Advanced integrations
- Group training for your team
- 10 team seats
Enterprise
Custom contact sales
- Custom message limits
- Custom company-level integration
- Done-for-you data planning
- Dedicated account manager
- Monthly review calls
What you get on each plan
| Feature | Basic | Professional | Enterprise |
|---|---|---|---|
| Number of users included | 10,000 | 10,000 | Custom |
| Each additional 1,000 users | $10/month | $12/month | Custom |
| Custom properties | 20 | 50 | Custom |
| Custom events | 20 | Unlimited | Unlimited |
| Team seats included | 5 | 10 | Custom |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Additional 1,000 users | $10/month (Basic), $12/month (Professional) | Basic, Professional |
Userlist pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Userlist | Contact sales | No · 14-day trial | Usage-based | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
| Adobe Marketo Engage | — | — | — | — | Compare → |
| Customer.io | $100 / mo | No | Usage-based | Teams getting started with data-driven messaging, and teams scaling across channels with custom workflows. | Compare → |
List prices as published on userlist.com/pricing/. Totals are worked examples, not quotes.