HubSpot vs Userlist

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 1.2 for Userlist, and ranks ahead in 100% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (29.4 vs 1.2)
You want a free plan to start
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Userlist if…

Usage-based pricing suits your budget better than per seat
Recommended as a top choice on B2B SaaS shortlists

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Userlist
Visibility score	29.4%	1.2%
Change vs last week	New	New
Rank in Email Marketing	#4	#32
Share of voice	6.8%	0.4%
Mentions this run	36	2
Positive in AI answers	35%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Userlist 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

40%

1.7%

AI Mode

17.8%

Perplexity

30.6%

HubSpotUserlist

Head to head in AI answers

2 engine answers name both brands

2HubSpot ranked higher

0Userlist ranked higher

Prompt	Engine	HubSpot	Userlist
Top email marketing platform options for B2B SaaS companies	ChatGPT	#1	#5
Top email marketing platform options for B2B SaaS companies	Perplexity	#2	#4

Features, pricing & fit

Dimension	HubSpot	Userlist
Pricing model	Per seat	Usage-based
Entry price	Free; paid from $7 per seat / mo	Contact sales
Free plan	Yes	No · 14-day trial
Onboarding fee	$3,000	—
Deployment	Cloud	—
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	—
Support	Phone	Email support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise
Founded	2006	2017
Headquarters	Cambridge, Massachusetts, United States	Atlanta, Georgia, United States
Employees	5,000+	1–10
Funding	Corporate round	Pre-seed from 21 angel investors
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users.