Emarsys vs Zoho

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Zoho is the stronger AI pick in Marketing Automation: it has a visibility score of 6.1 versus 0.6 for Emarsys, and ranks ahead in 100% of the answers that name both.

Choose Emarsys if…

You need ISO 27001:2013 coverage

Choose Zoho if…

You want the brand AI engines rank higher (6.1 vs 0.6)
AI answers describe it more positively (50% vs 0% positive)
You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
Strong value for money and low cost

AI visibility side by side

Latest weekly run · Nov 2

Metric	Emarsys	Zoho
Visibility score	0.6%	6.1%
Change vs last week	New	New
Rank in Marketing Automation	#37	#17
Share of voice	0.3%	2.1%
Mentions this run	2	12
Positive in AI answers	0%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Emarsys 0pp · Zoho 0pp over 0 weekly runs.

Engine by engine

Zoho leads on 3 of 3 engines

ChatGPT

0.9%

12.6%

AI Mode

1.9%

Perplexity

0.9%

3.9%

EmarsysZoho

Head to head in AI answers

1 engine answers name both brands

0Emarsys ranked higher

1Zoho ranked higher

Prompt	Engine	Emarsys	Zoho
Which marketing automation vendors do analysts recommend?	ChatGPT	#16	#11

Features, pricing & fit

Dimension	Emarsys	Zoho
Deployment	—	Cloud (SaaS)
Compliance	ISO 27001:2013, SOC 2 Type II	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II
Founded	—	1996
Headquarters	—	Chennai, Tamil Nadu, India
Employees	—	5,000+
Funding	Series B · $55M raised	Bootstrapped
Best for	—	Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR