Emarsys
NewNew to the index — the Emarsys profile is being built from its website.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Emarsys ranks #37 of 46 in Marketing Automation with an AI visibility score of 0.6 (SlateIndex, Nov 2, 2026).
- Emarsys is most visible on ChatGPT (0.9) and least on Google AI Mode (0).
- AI engines name Emarsys in 2 of the 30 Marketing Automation buyer prompts SlateIndex tracks.
- gartner.com is the source AI engines cite most in answers about Emarsys, with 7 citations.
About
Company details for Emarsys
SAP Engagement Cloud, formerly SAP Emarsys, is an omnichannel engagement platform for email, mobile, social, SMS and web. SAP renamed the product on February 19, 2026, and existing capabilities remain available alongside a newly added enterprise edition. The product is owned by SAP, which agreed to acquire the company and placed its operations in SAP's Customer Experience unit. It ranks #37 of 46 in Marketing Automation on SlateIndex and has a visibility score of 0.6 in the latest weekly run.
It has raised about $55M.
- Website
- emarsys.com
- Categories
- Marketing Automation
- Company type
- Division of SAP
- Funding
- Series B · $55M raised
- Compliance
- ISO 27001:2013, SOC 2 Type II
Read from g2.com, cmswire.com, news.sap.com, help.sap.com, vcnewsdaily.com, tracxn.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
AI mentions & citations
Recent answers that name Emarsys
Products & features
What Emarsys sells
SAP Engagement Cloud (formerly SAP Emarsys)
Omnichannel engagement platform for email, mobile, social, SMS and web, with an enterprise edition added in 2026.
Brand Center
Capability named in the Q1 2026 release.
Web Channel
Capability named in the Q1 2026 release.
Mobile In-app
Capability named in the Q1 2026 release.
Mobile Engage
Capability named in the Q1 2026 release.
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2015 | $33M |
| Series B | 2016 | $22M |
| Latest known round | Total raised |
|---|---|
| Series B | $55M |
Recent developments
- Apr 2026CompanyPlanned intra-group merger into SAP SE
SAP announced a planned intra-group merger of emarsys interactive services GmbH into SAP SE. This is a parent-side legal notice, not a product change.
- Feb 2026ProductProduct renamed to SAP Engagement Cloud
SAP renamed the SAP Emarsys solution to SAP Engagement Cloud. Existing capabilities remain available, and an enterprise edition was added.
- Feb 2026ProductQ1 2026 product release
Release notes name Brand Center, Web Channel, Mobile In-app and Mobile Engage as capabilities.
Competitive landscape
How Emarsys compares with its top three alternatives
Emarsys most often appears alongside HubSpot, Salesforce, Adobe Marketo Engage in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Emarsys | 0.6% | 0.3% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
| Klaviyo | 24% | 6.4% | New | Free plan |
Cite as: SlateIndex, “Emarsys AI visibility profile”, https://slateindex.ai/brand/emarsys, data of Nov 2, 2026. Licence: CC BY 4.0.