Emarsys vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 0.6 for Emarsys, and ranks ahead in 100% of the answers that name both.
Choose Emarsys if…
- You need ISO 27001:2013 coverage
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 0.6)
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 3 coverage
- intuitive, user-friendly interface
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Emarsys | HubSpot |
|---|---|---|
| Visibility score | 0.6% | 73.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #37 | #1 |
| Share of voice | 0.3% | 13.1% |
| Mentions this run | 2 | 72 |
| Positive in AI answers | 0% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Emarsys 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Emarsys | HubSpot |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #16 | #2 |
| Official website of the top marketing automation platform vendors | Perplexity | #8 | #1 |
Features, pricing & fit
| Dimension | Emarsys | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | — | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO 27001:2013, SOC 2 Type II | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | — | 2006 |
| Headquarters | — | Cambridge, Massachusetts, United States |
| Employees | — | 5,000+ |
| Funding | Series B · $55M raised | Corporate round |
| Best for | — | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Emarsys
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Emarsys
Profile in progress.
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Emarsys vs HubSpot”, https://slateindex.ai/compare/emarsys-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.