Who each engine recommends
Position of every brand named in the latest run.
| Brand | ChatGPT | Perplexity | AI Mode | Mention rate |
|---|---|---|---|---|
| HubSpotTop pick | #2 | #1 | #1 | |
| Salesforce | #1 | #2 | #3 | |
| Adobe Marketo Engage | #7 | #3 | #2 | |
| Klaviyo | #6 | #5 | #12 | |
| Oracle Eloqua | #8 | #6 | #5 | |
| Zoho | #11 | #9 | #8 | |
| Braze | #3 | #7 | — | |
| ActiveCampaign | — | #4 | #11 | |
| Iterable | #4 | #11 | — | |
| Microsoft Dynamics 365 Customer Insights | #9 | — | #6 | |
| Act-On | #12 | — | #7 | |
| Creatio | #10 | — | #9 | |
| LeadSquared | #13 | — | #10 | |
| Pardot | — | — | #4 | |
| Bloomreach | #5 | — | — | |
| Customer.io | — | #8 | — | |
| Brevo | — | #10 | — | |
| CleverTap | #14 | — | — | |
| Insider One | #15 | — | — | |
| Emarsys | #16 | — | — | |
| Make | #17 | — | — |
Responses
What each engine answered, and how the shortlist moved.
- Salesforce — As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
- HubSpot — As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
- Braze — As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
- Iterable — As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
- Bloomreach — As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
- Klaviyo — As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
- Adobe Marketo Engage
- Oracle Eloqua
- Microsoft Dynamics 365 Customer Insights
- Creatio
- Zoho
- Act-On
- LeadSquared
- CleverTap
- Insider One
- Emarsys
- Make — That distinction will substantially change which vendors analysts consider the strongest and which platforms deserve to make your shortlist.
Analysts most often recommend these marketing automation vendors, with the best choice depending on company size and use case: Vendor Common analyst recommendation ------ HubSpot Marketing Hub Best overall for mid-market B2B teams seeking an integrated CRM, marketing, sales, and inbound platform. Salesforce Marketing Cloud Best for large enterprises needing sophisticated CRM integration, data management, AI, and cross-channel orchestration. Adobe Marketo Engage Strong choice for enterprise B2B…
- HubSpot
- Salesforce
- Adobe Marketo Engage
- ActiveCampaign — Practical shortlist: choose HubSpot for integrated midmarket B2B, Salesforce or Marketo for complex enterprise B2B, Klaviyo for ecommerce, Braze or Iterable for high-scale consumer engagement, and ActiveCampaign or…
- Klaviyo — Practical shortlist: choose HubSpot for integrated midmarket B2B, Salesforce or Marketo for complex enterprise B2B, Klaviyo for ecommerce, Braze or Iterable for high-scale consumer engagement, and ActiveCampaign or…
- Oracle Eloqua
- Braze — Practical shortlist: choose HubSpot for integrated midmarket B2B, Salesforce or Marketo for complex enterprise B2B, Klaviyo for ecommerce, Braze or Iterable for high-scale consumer engagement, and ActiveCampaign or…
- Customer.io
- Zoho
- Brevo — Practical shortlist: choose HubSpot for integrated midmarket B2B, Salesforce or Marketo for complex enterprise B2B, Klaviyo for ecommerce, Braze or Iterable for high-scale consumer engagement, and ActiveCampaign or…
- Iterable — Practical shortlist: choose HubSpot for integrated midmarket B2B, Salesforce or Marketo for complex enterprise B2B, Klaviyo for ecommerce, Braze or Iterable for high-scale consumer engagement, and ActiveCampaign or…
Major industry analysts—such as Gartner and Forrester —consistently highlight a core group of enterprise and mid-market marketing automation platforms (MAPs) that lead the industry in capabilities, AI integration, and workflow orchestration.[](https://www.gartner.com/en/documents/8408014)[](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms) Top-Recommended Marketing Automation Vendors Analyst evaluations (including the Gartner Magic Quadrant for B2B Marketing Automation…
- HubSpot
- Adobe Marketo Engage
- Salesforce
- Pardot
- Oracle Eloqua
- Microsoft Dynamics 365 Customer Insights
- Act-On — Act-On Software: Favored for mid-market demand generation with a lower total cost of ownership and fast deployment.[](https://www.gartner.com/en/documents/8408014)[](https://www.gartner.com/reviews/market/b2b-marketing-…
- Zoho — Zoho CRM / Zoho Marketing Automation: Recommended for small-to-midsize businesses seeking an all-in-one suite at an accessible price point.[](https://solutionsreview.com/marketing-automation/best-marketing-automation-…
- Creatio — Creatio Marketing & LeadSquared: Noted for low-code process automation and agile workflow orchestration.[](https://www.gartner.com/en/documents/8408014).
- LeadSquared — Creatio Marketing & LeadSquared: Noted for low-code process automation and agile workflow orchestration.[](https://www.gartner.com/en/documents/8408014).
- ActiveCampaign — ActiveCampaign & Klaviyo: Frequently recommended for high-growth mid-market, e-commerce, and direct-to-consumer (D2C) omnichannel use cases.[](https://solutionsreview.com/marketing-automation/best-marketing-automation-…
- Klaviyo — ActiveCampaign & Klaviyo: Frequently recommended for high-growth mid-market, e-commerce, and direct-to-consumer (D2C) omnichannel use cases.[](https://solutionsreview.com/marketing-automation/best-marketing-automation-…
Citations
Sources the engines cited for this prompt.
| Source | Type | Citations | Cited by |
|---|---|---|---|
| gartner.com | Analyst | 9 | ChatGPT, Google AI Mode |
| ciopages.com | Web | 1 | Perplexity |
| destinationcrm.com | Web | 1 | Perplexity |
| g2.com | Review site | 1 | Perplexity |
| improvado.io | Web | 1 | Perplexity |
| saascrmreview.com | Web | 1 | Perplexity |
| selecthub.com | Web | 1 | Perplexity |
| solutionsreview.com | Web | 1 | Google AI Mode |
| toolradar.com | Web | 1 | Perplexity |
| ventureharbour.com | Web | 1 | Perplexity |
| verifiedmarketresearch.com | Web | 1 | Perplexity |
| viewpointanalysis.com | Web | 1 | Perplexity |