EmmaEmail marketing built for your ecosystem
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · Email Marketing · weekly run Nov 2
Emma vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0 for Emma.
Choose Emma if…
- You need HITRUST or TX-RAMP coverage
- Flat tiers pricing suits your budget better than per seat
Choose HubSpot if…
- You want the brand AI engines rank higher (29.4 vs 0)
- You want a free plan to start
- You need SOC 3 coverage
- Per seat pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Emma | HubSpot |
|---|---|---|
| Visibility score | 0% | 29.4% |
| Change vs last week | New | New |
| Rank in Email Marketing | #44 | #4 |
| Share of voice | 0% | 6.8% |
| Mentions this run | 0 | 36 |
| Positive in AI answers | — | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Emma 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
EmmaHubSpot
Head to head in AI answers
0 engine answers name both brands
0Emma ranked higher
0HubSpot ranked higher
Features, pricing & fit
| Dimension | Emma | HubSpot |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $105 / mo | Free; paid from $7 per seat / mo |
| Free plan | No | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | US-based cloud hosting | Cloud |
| Integrations | — | 2000+ |
| Compliance | HITRUST, SOC 2 Type II, TX-RAMP | SOC 2 Type II, SOC 3 |
| Support | In-app support, Email support, Phone support, Priority phone support for Corporate plan | Phone |
| Founded | — | 2006 |
| Headquarters | — | Cambridge, Massachusetts, United States |
| Employees | — | 5,000+ |
| Funding | Seed (lead: Nashville Capital Network) · $5M raised | Corporate round |
| Best for | Multi-location and multi-department organizations such as universities, nonprofits, government agencies and franchises that need central brand control. | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
Emma
Profile in progress.
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Emma vs HubSpot”, https://slateindex.ai/compare/emma-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.