EspoCRMFree open source CRM for managing contacts, sales, support, and marketing in one place.
vs
GuruThe Governed Knowledge Layer for Enterprise AI
Comparison · Sales Enablement · weekly run Nov 2
EspoCRM vs Guru
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Guru is the stronger AI pick in Sales Enablement: it has a visibility score of 0.7 versus 0 for EspoCRM.
Choose EspoCRM if…
- You need more native integrations (2000+ vs 100+)
- You need a self-hosted or on-premises option
- You need ISO/IEC 27001 or ISO 9001 coverage
- Per seat pricing suits your budget better than flat tiers
Choose Guru if…
- You want the brand AI engines rank higher (0.7 vs 0)
- You need SOC 2 Type II or HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | EspoCRM | Guru |
|---|---|---|
| Visibility score | 0% | 0.7% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #45 | #36 |
| Share of voice | 0% | 0.3% |
| Mentions this run | 0 | 2 |
| Positive in AI answers | — | 56% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
EspoCRM 0pp · Guru 0pp over 0 weekly runs.
Engine by engine
Guru leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
EspoCRMGuru
Head to head in AI answers
0 engine answers name both brands
0EspoCRM ranked higher
0Guru ranked higher
Features, pricing & fit
| Dimension | EspoCRM | Guru |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | $15 per seat / mo | Contact sales |
| Free plan | No · 30-day trial | No |
| Deployment | Cloud-hosted or self-hosted (on-premise) | AWS-hosted cloud service |
| Integrations | 2000+ | 100+ |
| Compliance | ISO/IEC 27001, ISO 9001 | SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA |
| Support | 12x5 support on Cloud plans, Community forum, Service request form | Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews |
| Founded | 2014 | 2013 |
| Headquarters | Texas, USA | Philadelphia, Pennsylvania |
| Employees | 1–10 | 51–200 |
| Funding | Raised Funding Round (undated, per Crunchbase) | Series C · $70M raised |
| Best for | Small and mid-size companies that want an affordable, customizable CRM, including self-hosted deployments. | Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools. |
Plans side by side
EspoCRM
Basic$15per user/month, minimum 3 users
Enterprise$25per user/month, minimum 5 users
Ultimate$69per user/month, minimum 10 users
Pros and cons
Themes from the AI answers that mention each brand
EspoCRM
Profile in progress.
Guru
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
- Strong user reviews and peer-review ratings
- AI-powered enterprise search
- Sales-led, quote-based pricing rather than transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “EspoCRM vs Guru”, https://slateindex.ai/compare/espocrm-vs-guru, data of Nov 2, 2026. Licence: CC BY 4.0.