Fathom Analytics vs Microsoft Power BI
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 0.4 for Microsoft Power BI.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 0.4)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Microsoft Power BI if…
- AI answers describe it more positively (60% vs 50% positive)
- You need a self-hosted or on-premises option
- You need IL6 or FedRAMP or HIPAA or FINRA coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Microsoft Power BI |
|---|---|---|
| Visibility score | 14.6% | 0.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #37 |
| Share of voice | 4% | 0.3% |
| Mentions this run | 20 | 1 |
| Positive in AI answers | 50% | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Microsoft Power BI 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Fathom Analytics | Microsoft Power BI |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Cloud-based service with a desktop authoring interface, plus an on-premises option through Power BI Report Server |
| Compliance | GDPR, CCPA, ePrivacy, PECR | IL6, FedRAMP, HIPAA, FINRA |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2013 |
| Headquarters | Victoria, British Columbia, Canada | Redmond, Washington, U.S. |
| Employees | 1–10 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | — |
Plans side by side
Fathom Analytics
Microsoft Power BI
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Microsoft Power BI
- Dominant market leader in BI adoption
- Cost-effective, affordable pricing
- Strong fit for Microsoft 365, Azure, and Excel users
- Strong reporting and data connections
- High review score and broad review volume
- Sharing and team collaboration need a paid license
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Microsoft Power BI”, https://slateindex.ai/compare/fathom-analytics-vs-microsoft-power-bi, data of Nov 2, 2026. Licence: CC BY 4.0.