Fathom Analytics vs Matomo

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 14.6 for Fathom Analytics, and ranks ahead in 56% of the answers that name both.

Choose Fathom Analytics if…

AI answers describe it more positively (50% vs 39% positive)
You need GDPR or CCPA or ePrivacy or PECR coverage
privacy-focused, cookie-free analytics
simple dashboard and simple metrics

Choose Matomo if…

You want the brand AI engines rank higher (38.1 vs 14.6)
You need ISO 27001:2022 coverage
You prefer a larger, established vendor (51–200 employees)
Privacy-focused, open-source analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Fathom Analytics	Matomo
Visibility score	14.6%	38.1%
Change vs last week	New	New
Rank in Web Analytics	#8	#2
Share of voice	4%	9.5%
Mentions this run	20	49
Positive in AI answers	50%	39%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Fathom Analytics 0pp · Matomo 0pp over 0 weekly runs.

Engine by engine

Matomo leads on 3 of 3 engines

ChatGPT

16.5%

53.5%

AI Mode

15.9%

21.9%

Perplexity

11.5%

39.1%

Fathom AnalyticsMatomo

Head to head in AI answers

16 engine answers name both brands

7Fathom Analytics ranked higher

9Matomo ranked higher

Prompt	Engine	Fathom Analytics	Matomo
What are the best Web Analytics tools in 2026?	ChatGPT	#11	#2
Compare the leading Web Analytics platforms	Perplexity	#10	#3
Alternatives to the most popular web analytics tool	ChatGPT	#4	#3
Alternatives to the most popular web analytics tool	AI Mode	#5	#3
Alternatives to the most popular web analytics tool	Perplexity	#4	#2
Most affordable web analytics tool that is still reliable	AI Mode	#2	#3
Which Web Analytics vendors do analysts recommend?	Perplexity	#9	#4
Which web analytics tool offers a free trial?	ChatGPT	#4	#1
How much does a web analytics tool cost per month?	ChatGPT	#5	#7
What is the typical pricing model for Web Analytics software?	ChatGPT	#3	#2
Which web analytics tool has transparent pricing?	ChatGPT	#2	#4
Which web analytics tool has transparent pricing?	AI Mode	#1	#3

Features, pricing & fit

Dimension	Fathom Analytics	Matomo
Pricing model	Usage-based	—
Entry price	$15 / mo	—
Free plan	No · 7-day trial	—
Deployment	Hosted software-as-a-service	Cloud or on-premise
Integrations	—	100+
Compliance	GDPR, CCPA, ePrivacy, PECR	ISO 27001:2022
Support	Email support, Help centre	Forum support, Email support, Chat support, Dedicated Customer Success
Founded	2018	2007
Headquarters	Victoria, British Columbia, Canada	Wellington, New Zealand
Employees	1–10	51–200
Funding	Bootstrapped	Seed
Best for	European companies and agencies that want website analytics without cookies or personal data collection.	Organisations that need accurate, GDPR-compliant analytics and full control of their data