Fathom AnalyticsAnalytics without the cookies.
vs
Google AnalyticsWeb Analytics
Comparison · Web Analytics · weekly run Nov 2
Fathom Analytics vs Google Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 68.6 versus 14.6 for Fathom Analytics, and ranks ahead in 69% of the answers that name both.
Choose Fathom Analytics if…
- AI answers describe it more positively (50% vs 26% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Google Analytics if…
- You want the brand AI engines rank higher (68.6 vs 14.6)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Google Analytics |
|---|---|---|
| Visibility score | 14.6% | 68.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #1 |
| Share of voice | 4% | 12.9% |
| Mentions this run | 20 | 64 |
| Positive in AI answers | 50% | 26% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Google Analytics 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Fathom AnalyticsGoogle Analytics
Head to head in AI answers
16 engine answers name both brands
5Fathom Analytics ranked higher
11Google Analytics ranked higher
| Prompt | Engine | Fathom Analytics | Google Analytics |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | ChatGPT | #11 | #1 |
| Compare the leading Web Analytics platforms | Perplexity | #10 | #1 |
| Alternatives to the most popular web analytics tool | ChatGPT | #4 | #1 |
| Alternatives to the most popular web analytics tool | AI Mode | #5 | #1 |
| Alternatives to the most popular web analytics tool | Perplexity | #4 | #1 |
| Most affordable web analytics tool that is still reliable | AI Mode | #2 | #5 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #9 | #1 |
| Which web analytics tool offers a free trial? | ChatGPT | #4 | #5 |
| How much does a web analytics tool cost per month? | ChatGPT | #5 | #1 |
| How much does a web analytics tool cost per month? | Perplexity | #6 | #1 |
| What is the typical pricing model for Web Analytics software? | ChatGPT | #3 | #1 |
| Which web analytics tool has transparent pricing? | AI Mode | #1 | #4 |
Features, pricing & fit
| Dimension | Fathom Analytics | Google Analytics |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | — |
| Compliance | GDPR, CCPA, ePrivacy, PECR | ISO 27001 |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2005 |
| Headquarters | Victoria, British Columbia, Canada | Mountain View, California |
| Employees | 1–10 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | — |
Plans side by side
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Google Analytics
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Google Analytics”, https://slateindex.ai/compare/fathom-analytics-vs-google-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.