Fathom AnalyticsAnalytics without the cookies.
vs
PlausibleSimple, privacy-friendly Google Analytics alternative
Comparison · Web Analytics · weekly run Nov 2
Fathom Analytics vs Plausible
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Plausible is the stronger AI pick in Web Analytics: it has a visibility score of 31.7 versus 14.6 for Fathom Analytics, and ranks ahead in 78% of the answers that name both.
Choose Fathom Analytics if…
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
Choose Plausible if…
- You want the brand AI engines rank higher (31.7 vs 14.6)
- AI answers describe it more positively (54% vs 50% positive)
- You need a self-hosted or on-premises option
- Lightweight, privacy-friendly analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Plausible |
|---|---|---|
| Visibility score | 14.6% | 31.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #3 |
| Share of voice | 4% | 8% |
| Mentions this run | 20 | 40 |
| Positive in AI answers | 50% | 54% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Plausible 0pp over 0 weekly runs.
Engine by engine
Plausible leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Fathom AnalyticsPlausible
Head to head in AI answers
18 engine answers name both brands
4Fathom Analytics ranked higher
14Plausible ranked higher
| Prompt | Engine | Fathom Analytics | Plausible |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | ChatGPT | #11 | #3 |
| Compare the leading Web Analytics platforms | Perplexity | #10 | #9 |
| Alternatives to the most popular web analytics tool | ChatGPT | #4 | #2 |
| Alternatives to the most popular web analytics tool | AI Mode | #5 | #2 |
| Alternatives to the most popular web analytics tool | Perplexity | #4 | #3 |
| Most affordable web analytics tool that is still reliable | AI Mode | #2 | #1 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #9 | #8 |
| How much does a web analytics tool cost per month? | ChatGPT | #5 | #3 |
| How much does a web analytics tool cost per month? | Perplexity | #6 | #5 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #5 | #1 |
| Which web analytics tool has transparent pricing? | ChatGPT | #2 | #1 |
| Which web analytics tool has transparent pricing? | AI Mode | #1 | #2 |
Features, pricing & fit
| Dimension | Fathom Analytics | Plausible |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Managed cloud (EU-hosted) or self-hosted community edition |
| Compliance | GDPR, CCPA, ePrivacy, PECR | — |
| Support | Email support, Help centre | Priority support (Enterprise plan), Documentation, Contact form |
| Founded | 2018 | 2018 |
| Headquarters | Victoria, British Columbia, Canada | Tartu, Estonia |
| Employees | 1–10 | 1–10 |
| Funding | Bootstrapped | Bootstrapped |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Website owners and teams who find Google Analytics more complex than they need |
Plans side by side
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Plausible
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Plausible
- Lightweight, privacy-friendly analytics
- Transparent, publicly listed pricing
- Simple dashboard and reporting
- Affordable starting price
- Free trial without a credit card
- Less review data available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Plausible”, https://slateindex.ai/compare/fathom-analytics-vs-plausible, data of Nov 2, 2026. Licence: CC BY 4.0.