Fathom Analytics
NewAnalytics without the cookies.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Fathom Analytics ranks #8 of 45 in Web Analytics with an AI visibility score of 14.6 (SlateIndex, Nov 2, 2026).
- Fathom Analytics is most visible on ChatGPT (16.5) and least on Perplexity (11.5).
- AI engines name Fathom Analytics in 12 of the 30 Web Analytics buyer prompts SlateIndex tracks.
- matomo.org is the source AI engines cite most in answers about Fathom Analytics, with 12 citations.
About
Company details for Fathom Analytics
Fathom Analytics is a website analytics tool that shows where visitors come from, which pages they read, and which actions convert. It uses cookieless, anonymous pageview tracking that collects no personal data, so it needs no consent banner for analytics. EU visitor traffic is routed through European-owned infrastructure. It is delivered through a single lightweight script, with a dashboard, email reports, and an API. It ranks #8 of 45 in Web Analytics on SlateIndex and has a visibility score of 14.6 in the latest weekly run.
Founded in 2018 and headquartered in Victoria, British Columbia, Canada, the company employs 1–10 people. It is bootstrapped. Its differentiator: cookieless, anonymous pageview tracking that collects no personal data, so no consent banner is required for analytics.
- Website
- usefathom.com
- Categories
- Web Analytics
- Company size
- 1–10 employees
- Headquarters
- Victoria, British Columbia, Canada
- Founded
- 2018
- Company type
- Private, bootstrapped
- Funding
- Bootstrapped
- Pricing
- $15 / mo · usage-based
- Free trial
- 7-day free trial
- Deployment
- Hosted software-as-a-service
- Compliance
- GDPR, CCPA, ePrivacy, PECR
- Support
- Email support, Help centre
Read from linkedin.com, usefathom.com, g2.com, twitter.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
Media
Website and product screenshots for Fathom Analytics
AI mentions & citations
Recent answers that name Fathom Analytics
Which Web Analytics tools offer annual discounts?
Fathom Analytics — Offers 2 months free when you switch from monthly to yearly billing across its privacy-focused pageview…
Which web analytics tool has transparent pricing?
Fathom Analytics : Starts at $15/month for up to 100,000 monthly pageviews and scales predictably based strictly on traffic volume.
Which Web Analytics tools offer annual discounts?
Which web analytics tool has transparent pricing?
Most affordable web analytics tool that is still reliable
Fathom Analytics : Exceptionally fast, privacy-focused, and reliable with a heavy emphasis on data ownership and simple metrics.
Which Web Analytics tools offer annual discounts?
Which web analytics tool has transparent pricing?
Fathom — starts at about $15/month for 100,000 pageviews.
What is the typical pricing model for Web Analytics software?
Products & features
What Fathom Analytics sells
Fathom Analytics
Privacy-focused website analytics with cookieless tracking, custom events, UTM campaign tracking, email reports, and an analytics API.
Strengths engines cite
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Target market & buyers
European companies and agencies.
Notable customers include Microsoft, Tailwind, Huberman Lab.
| Industry | Primary use case |
|---|---|
| Banking | Privacy-focused website analytics as an alternative to Google Analytics |
| Government | Privacy-focused website analytics as an alternative to Google Analytics |
| Sports (football clubs) | Privacy-focused website analytics as an alternative to Google Analytics |
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| Bootstrapped | — |
Recent developments
- Oct 2026SecurityPost on securing the analytics script
Fathom published a post about how it secures its analytics script.
- Oct 2026ProductLuna AI assistant added
Fathom added an AI assistant named Luna, per its changelog.
- Apr 2026CompanyFathom acquires Gauges
Fathom acquired Gauges, a real-time analytics product founded in 2011. Gauges was sunset on April 30, 2026, and its customers were moved over with historical data.
- Feb 2026ProductFathom V4 analytics engine goes live
The new analytics engine for Fathom went live, announced April 5, 2026.
Competitive landscape
How Fathom Analytics compares with its top three alternatives
Fathom Analytics most often appears alongside Plausible, Google Analytics, Matomo in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Fathom Analytics | 14.6% | 4% | New | $15 / mo |
| Plausible | 31.7% | 8% | New | Pricing not available |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
| Matomo | 38.1% | 9.5% | New | Pricing not available |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 50% · Neutral 45% · Mixed 5% of 20 engine answers that mention Fathom Analytics
Praised for
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Criticised for
Pricing
Usage-based pricing
Cite as: SlateIndex, “Fathom Analytics AI visibility profile”, https://slateindex.ai/brand/fathom-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.