FreshworksAI-powered, unified service operations platform
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
Freshworks vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in CRM: it has a visibility score of 18 versus 1 for Pega, and ranks ahead in 0% of the answers that name both.
Choose Freshworks if…
- You want the brand AI engines rank higher (18 vs 1)
- AI answers describe it more positively (26% vs 20% positive)
- You need ISO 27701 coverage
- Affordable pricing and good value
Choose Pega if…
- You need SOC 1 Type II or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or Cyber Essentials or Cyber Essentials Plus or HITRUST or GDPR or FedRAMP or HIPAA or IRAP coverage
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Freshworks | Pega |
|---|---|---|
| Visibility score | 18% | 1% |
| Change vs last week | up+2.6% | no change0% |
| Rank in CRM | #6 | #32 |
| Share of voice | 5.9% | 0.4% |
| Mentions this run | 28 | 2 |
| Positive in AI answers | 26% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Freshworks +2.5999999999999996pp · Pega 0pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FreshworksPega
Head to head in AI answers
2 engine answers name both brands
0Freshworks ranked higher
2Pega ranked higher
| Prompt | Engine | Freshworks | Pega |
|---|---|---|---|
| Which CRM vendors do analysts recommend? | ChatGPT | #14 | #9 |
| Which CRM vendors do analysts recommend? | Perplexity | #9 | #4 |
Features, pricing & fit
| Dimension | Freshworks | Pega |
|---|---|---|
| Deployment | Cloud | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | — | 200+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Founded | 2010 | 1983 |
| Headquarters | San Mateo, California, United States | Waltham, Massachusetts, United States |
| Employees | 5,000+ | 5,000+ |
| Funding | IPO | IPO |
| Best for | — | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Pros and cons
Themes from the AI answers that mention each brand
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Freshworks vs Pega”, https://slateindex.ai/compare/freshworks-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.